E63014169 /South West evidence profile
South West evidence profile
Camborne digital planning profile
Camborne is a medium, non-coastal built-up area in South West. ONS records show a 2021 population of 20,445; the population expanded quickly between 2001 and 2021, while the 2015 to 2024 employment series shows a flat employment count. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63014169
- ITL1 region
- South West
- Coastal
- Non-coastal
- Income-deprivation flag
- Higher deprivation
02 / Context
Three comparisons, with the benchmark stated
9.5% above the 11.2% median across complete England records in this ONS file.
in line with the 0% dataset median.
9.5% above the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Upper quartile · percentile position 81 of 100.
Upper quartile · percentile position 78.5 of 100.
Middle half · percentile position 26.6 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:e4372cf308c…eb18b891fa71
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Camborne minus the named peer; a plus sign means the value recorded for Camborne is higher.
Regional peer
St Austell · E63014099
South West. Nearest complete record in South West. ONS classification: Further - Higher deprivation - Working.
- 2021 population
- -3,916 people
- Population change, 2001 to 2021
- -0.8 pp
- Economic inactivity
- +0.1 pp
- Employment change, 2015 to 2024
- 0 pp
- 2023 median house price
- -£50,000
- House-price growth, 2001 to 2023
- +21.1 pp
- Population aged under 25
- +1.3 pp
- Population aged 65 or over
- -1.8 pp
Classification peer
March · E63009878
East of England. Nearest complete record outside South West with the same ONS combined classification. ONS classification: Further - Higher deprivation - Residential.
- 2021 population
- -597 people
- Population change, 2001 to 2021
- +4.1 pp
- Economic inactivity
- +0.5 pp
- Employment change, 2015 to 2024
- 0 pp
- 2023 median house price
- -£25,000
- House-price growth, 2001 to 2023
- +11.9 pp
- Population aged under 25
- +2.1 pp
- Population aged 65 or over
- -3.4 pp
National peer
Tiverton (Mid Devon) · E63013547
South West. Nearest remaining complete England record. ONS classification: Nearer - Higher deprivation - Mixed.
- 2021 population
- +735 people
- Population change, 2001 to 2021
- +3 pp
- Economic inactivity
- +4.2 pp
- Employment change, 2015 to 2024
- 0 pp
- 2023 median house price
- -£47,500
- House-price growth, 2001 to 2023
- -20 pp
- Population aged under 25
- -0.1 pp
- Population aged 65 or over
- -0.7 pp
05 / Evidence synthesis
Camborne evidence synthesis: Economic inactivity, Population change, 2001 to 2021, 2023 median house price
Camborne is recorded as a medium, non-coastal, residential built-up area, further from a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: Economic inactivity → Population change, 2001 to 2021 → Population aged under 25 → House-price growth, 2001 to 2023 → Population aged 65 or over → 2021 population → Employment change, 2015 to 2024 → 2023 median house price.
Furthest-to-nearest distance from the middle percentile: Economic inactivity → Population change, 2001 to 2021 → 2023 median house price → Employment change, 2015 to 2024 → Population aged under 25 → House-price growth, 2001 to 2023 → Population aged 65 or over → 2021 population.
Regional peer
Economic inactivity: 44% · St Austell delta +0.1 pp
At 44%, economic inactivity places Camborne in the upper quartile and at percentile 81 of the reviewed distribution. For a bounded comparison rather than a national average, St Austell supplies the regional reference; Camborne is +0.1 pp from it on the displayed scale. This evidence can narrow a discovery question around assisted, accessible and non-digital completion routes, while accessibility testing across real tasks and support-channel evidence supplies the user-level check the aggregate data cannot provide. It must not be over-read, because an aggregate inactivity rate cannot describe an individual visitor.
Classification peer
Population change, 2001 to 2021: 20.7% · March delta +4.1 pp
The reviewed record positions Camborne at percentile 78.5 for population change, 2001 to 2021; its published value is 20.7% and its band is upper quartile. Against March's reviewed classification record, the displayed delta is +4.1 pp. That comparator comes from the documented rule: nearest complete record outside south west with the same ons combined classification. Its practical use is to frame—not answer—a question about update cadence, ownership and change-ready content models; the next evidence should come from dated user research and a documented content-review cycle. The responsible interpretation stops short of intent: historic population change is neither a forecast nor a lead estimate.
National peer
2023 median house price: £200,000 · Tiverton (Mid Devon) delta -£47,500
For 2023 median house price, the source reports £200,000 for Camborne. That sits in the middle half, 23.4 percentile points from the middle position. Against Tiverton (Mid Devon)'s reviewed national record, the displayed delta is -£47,500. That comparator comes from the documented rule: nearest remaining complete england record. A defensible brief can turn the pair into a verification task for pricing clarity, qualification steps and expectation setting, using comprehension tests using the organisation's real offer and fees before changing the information architecture. It must not be over-read, because a median house price is not a household affordability measure.
This synthesis gives Camborne a bounded evidence trail: three furthest-from-middle measures, three named peers and the medium, non-coastal, residential built-up area, further from a major town or city classification. The combination is useful for deciding what to investigate, not for predicting enquiries. A website brief should preserve the source dates, validation method and reasons for accepting or rejecting each hypothesis.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 20,445 people in 2021
Camborne's recorded population changed from 16,938 in 2001 to 20,445 in 2021 (+20.7%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 21.2% aged 65 or over
The 2021 age-group series records 3,932 people aged 0 to 15, 1,846 aged 16 to 24, 10,339 aged 25 to 64 and 4,325 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 44% economically inactive
ONS records economic inactivity at 44%. The published composition includes 24.4% retired, 7.8% long-term sick or disabled, 3.1% students and 5.6% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £200,000 median house price in 2023
The median house-price series moved from £59,950 in 2001 to £185,000 in 2021 and £200,000 in 2023, a published change of +233.6%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
Where should the team record uncertainty when using Camborne's economic inactivity value and the St Austell comparison to discuss assisted, accessible and non-digital completion routes?
This question is traceable to economic inactivity at percentile 81 and a +0.1 pp profile-minus-peer difference, not to inferred local behaviour.
- 02
What evidence would show that the population change, 2001 to 2021 contrast between Camborne and March should alter update cadence, ownership and change-ready content models, rather than remain background context?
Evidence basis: 20.7%, upper quartile, with Camborne minus the classification peer equal to +4.1 pp. Validation route: dated user research and a documented content-review cycle.
- 03
What evidence would show that the 2023 median house price contrast between Camborne and Tiverton (Mid Devon) should alter pricing clarity, qualification steps and expectation setting, rather than remain background context?
Tiverton (Mid Devon) is the constrained national reference and is classified as Nearer - Higher deprivation - Mixed; the question keeps a median house price is not a household affordability measure as an explicit limit.
- 04
For Camborne's medium, non-coastal, residential built-up area, further from a major town or city classification, how should economic inactivity, population change, 2001 to 2021, 2023 median house price be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—St Austell, March, Tiverton (Mid Devon)—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Make service boundaries explicit
Camborne is classified as residential. Explain delivery areas, remote or on-site conditions, response times and exclusions in visible copy. This reduces ambiguity for residents without inventing a local office or multiplying near-identical neighbourhood pages.
- 02
Let the page complete the decision remotely
Camborne is further from a major town or city in the ONS classification. Put scope, process, timelines, accessibility options and meeting arrangements on the page so a user can evaluate fit without assuming a nearby branch or travelling for basic information.
- 03
Build a broad, task-led accessibility baseline
50.6% of the recorded 2021 age-group total is aged 25 to 64, with meaningful younger and older groups also present. Organise content by task, test keyboard and mobile use, and avoid designing around one assumed demographic persona.
- 04
Prepare the content model for change
Camborne recorded +20.7% population change from 2001 to 2021 and 0% employment change from 2015 to 2024. Use owned templates, update dates, accountable content roles and measurable conversion events so the site can evolve without publishing unreviewed route permutations.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63014169. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Camborne.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Camborne.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.