E63011948 /South West evidence profile
South West evidence profile
Stratton St Margaret digital planning profile
Stratton St Margaret is a medium, non-coastal built-up area in South West. ONS records show a 2021 population of 21,552; the population grew steadily between 2001 and 2021, while the 2015 to 2024 employment series shows modest employment growth. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63011948
- ITL1 region
- South West
- Coastal
- Non-coastal
- Income-deprivation flag
- Medium deprivation
02 / Context
Three comparisons, with the benchmark stated
2.8% below the 11.2% median across complete England records in this ONS file.
7.1% above the 0% dataset median.
68.9% below the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Lowest decile · percentile position 5 of 100.
Lower quartile · percentile position 19.6 of 100.
Middle half · percentile position 65.7 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:fcd9a06b412…b3444d2234c6
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Stratton St Margaret minus the named peer; a plus sign means the value recorded for Stratton St Margaret is higher.
Regional peer
Salisbury · E63013173
South West. Nearest complete record in South West. ONS classification: Further - Medium deprivation - Working.
- 2021 population
- -26,138 people
- Population change, 2001 to 2021
- -1.6 pp
- Economic inactivity
- +0.3 pp
- Employment change, 2015 to 2024
- +7.1 pp
- 2023 median house price
- -£25,000
- House-price growth, 2001 to 2023
- +7.2 pp
- Population aged under 25
- -1.2 pp
- Population aged 65 or over
- +0.4 pp
Classification peer
Macclesfield · E63008698
North West. Nearest complete record outside South West with the same ONS combined classification. ONS classification: Nearer - Medium deprivation - Working.
- 2021 population
- -32,800 people
- Population change, 2001 to 2021
- +2.4 pp
- Economic inactivity
- +0.9 pp
- Employment change, 2015 to 2024
- +7.1 pp
- 2023 median house price
- +£47,775
- House-price growth, 2001 to 2023
- -24.6 pp
- Population aged under 25
- -0.4 pp
- Population aged 65 or over
- +2 pp
National peer
Horndean · E63013569
South East. Nearest remaining complete England record. ONS classification: Nearer - Lower deprivation - Residential.
- 2021 population
- -12,494 people
- Population change, 2001 to 2021
- -0.9 pp
- Economic inactivity
- -1.8 pp
- Employment change, 2015 to 2024
- +7.1 pp
- 2023 median house price
- -£70,000
- House-price growth, 2001 to 2023
- -24.8 pp
- Population aged under 25
- -0.7 pp
- Population aged 65 or over
- -1.6 pp
05 / Evidence synthesis
Stratton St Margaret evidence synthesis: House-price growth, 2001 to 2023, Population aged under 25, Population aged 65 or over
Stratton St Margaret is recorded as a medium, non-coastal, working built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: Population aged 65 or over → Employment change, 2015 to 2024 → 2021 population → 2023 median house price → Population change, 2001 to 2021 → Economic inactivity → Population aged under 25 → House-price growth, 2001 to 2023.
Furthest-to-nearest distance from the middle percentile: House-price growth, 2001 to 2023 → Population aged under 25 → Population aged 65 or over → Economic inactivity → Population change, 2001 to 2021 → Employment change, 2015 to 2024 → 2021 population → 2023 median house price.
Regional peer
House-price growth, 2001 to 2023: 155.2% · Salisbury delta +7.2 pp
At 155.2%, house-price growth, 2001 to 2023 places Stratton St Margaret in the lowest decile and at percentile 5 of the reviewed distribution. Using Salisbury as the regional peer, the profile-minus-peer delta is +7.2 pp; the peer was selected because nearest complete record in south west. For planning, document the observation beside how dated economic context is labelled and maintained and require source-date checks and user tests for interpretation before treating the idea as an accepted requirement. This remains contextual evidence—historic price growth cannot support a current revenue claim.
Classification peer
Population aged under 25: 25% · Macclesfield delta -0.4 pp
Population aged under 25 is one of Stratton St Margaret's three furthest-from-middle observations: 25%, percentile 19.6, lower quartile. For a bounded comparison rather than a national average, Macclesfield supplies the classification reference; Stratton St Margaret is -0.4 pp from it on the displayed scale. This evidence can narrow a discovery question around mobile task speed, privacy explanation and channel continuity, while cross-device usability sessions without age-based assumptions supplies the user-level check the aggregate data cannot provide. It must not be over-read, because an age-group share does not determine channel preference.
National peer
Population aged 65 or over: 22.4% · Horndean delta -1.6 pp
Among the eight reviewed measures, population aged 65 or over stands out for Stratton St Margaret at 22.4%; its percentile position is 65.7 and its band is middle half. Using Horndean as the national peer, the profile-minus-peer delta is -1.6 pp; the peer was selected because nearest remaining complete england record. Its practical use is to frame—not answer—a question about readability, keyboard access and assisted alternatives; the next evidence should come from inclusive usability sessions and accessibility conformance checks. The boundary is important: an age-group share does not determine digital ability.
This synthesis gives Stratton St Margaret a bounded evidence trail: three furthest-from-middle measures, three named peers and the medium, non-coastal, working built-up area, nearer to a major town or city classification. The combination is useful for deciding what to investigate, not for predicting enquiries. A website brief should preserve the source dates, validation method and reasons for accepting or rejecting each hypothesis.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 21,552 people in 2021
Stratton St Margaret's recorded population changed from 19,884 in 2001 to 21,552 in 2021 (+8.4%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 22.4% aged 65 or over
The 2021 age-group series records 3,500 people aged 0 to 15, 1,899 aged 16 to 24, 11,326 aged 25 to 64 and 4,834 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 37.8% economically inactive
ONS records economic inactivity at 37.8%. The published composition includes 26.4% retired, 3% long-term sick or disabled, 2.8% students and 3.4% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £280,000 median house price in 2023
The median house-price series moved from £109,725 in 2001 to £260,748 in 2021 and £280,000 in 2023, a published change of +155.2%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
If the regional peer delta of +7.2 pp is included in a brief, what decision about how dated economic context is labelled and maintained could it inform and what result would falsify that hypothesis?
Evidence basis: 155.2%, lowest decile, with Stratton St Margaret minus the regional peer equal to +7.2 pp. Validation route: source-date checks and user tests for interpretation.
- 02
Where should the team record uncertainty when using Stratton St Margaret's population aged under 25 value and the Macclesfield comparison to discuss mobile task speed, privacy explanation and channel continuity?
This question is traceable to population aged under 25 at percentile 19.6 and a -0.4 pp profile-minus-peer difference, not to inferred local behaviour.
- 03
What evidence would show that the population aged 65 or over contrast between Stratton St Margaret and Horndean should alter readability, keyboard access and assisted alternatives, rather than remain background context?
The prompt combines one distinctive metric with the named national comparator selected by the eight-metric method. It does not treat either record as search, lead or customer evidence.
- 04
For Stratton St Margaret's medium, non-coastal, working built-up area, nearer to a major town or city classification, how should house-price growth, 2001 to 2023, population aged under 25, population aged 65 or over be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Salisbury, Macclesfield, Horndean—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Separate employer and customer journeys
Stratton St Margaret is classified as a working town. A useful website brief should separate recruitment, procurement and customer tasks, then give each journey its own proof, contact route and success measure instead of forcing every visitor through one generic enquiry page.
- 02
Differentiate from the nearby major centre
Stratton St Margaret is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Treat readability as a conversion requirement
22.4% of the recorded 2021 age-group total is aged 65 or over. Use plain language, strong focus states, generous type, keyboard-operable controls and a non-digital contact alternative; validate these choices with real users rather than assuming age determines ability.
- 04
Prioritise clarity before catalogue expansion
Stratton St Margaret recorded +8.4% population change from 2001 to 2021 and +7.1% employment change from 2015 to 2024. Start with the few journeys that can be maintained well, instrument meaningful outcomes and expand only when verified questions or search data show a separate need.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63011948. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Stratton St Margaret.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Stratton St Margaret.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.