E63012884 /South East evidence profile
South East evidence profile
Horley (Reigate and Banstead) digital planning profile
Horley (Reigate and Banstead) is a medium, non-coastal built-up area in South East. ONS records show a 2021 population of 27,067; the population expanded quickly between 2001 and 2021, while the 2015 to 2024 employment series shows a flat employment count. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63012884
- ITL1 region
- South East
- Coastal
- Non-coastal
- Income-deprivation flag
- Lower deprivation
02 / Context
Three comparisons, with the benchmark stated
18.4% above the 11.2% median across complete England records in this ONS file.
in line with the 0% dataset median.
27.6% below the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Lowest decile · percentile position 4.5 of 100.
Upper quartile · percentile position 87.8 of 100.
Upper quartile · percentile position 86.1 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:e31e75b27f8…333f543814e2
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Horley (Reigate and Banstead) minus the named peer; a plus sign means the value recorded for Horley (Reigate and Banstead) is higher.
Regional peer
Redhill (Reigate and Banstead) · E63012708
South East. Nearest complete record in South East. ONS classification: Nearer - Lower deprivation - Working.
- 2021 population
- -5,449 people
- Population change, 2001 to 2021
- +6.3 pp
- Economic inactivity
- +1.6 pp
- Employment change, 2015 to 2024
- 0 pp
- 2023 median house price
- +£15,000
- House-price growth, 2001 to 2023
- -0.4 pp
- Population aged under 25
- -0.6 pp
- Population aged 65 or over
- +2.7 pp
Classification peer
Towcester · E63010765
East Midlands. Nearest complete record outside South East with the same ONS combined classification. ONS classification: Nearer - Lower deprivation - Residential.
- 2021 population
- +15,734 people
- Population change, 2001 to 2021
- -0.3 pp
- Economic inactivity
- +1.4 pp
- Employment change, 2015 to 2024
- 0 pp
- 2023 median house price
- +£90,000
- House-price growth, 2001 to 2023
- -0.4 pp
- Population aged under 25
- +0.6 pp
- Population aged 65 or over
- -0.4 pp
National peer
Newbury · E63012319
South East. Nearest remaining complete England record. ONS classification: Nearer - Medium deprivation - Working.
- 2021 population
- -16,181 people
- Population change, 2001 to 2021
- +2.4 pp
- Economic inactivity
- -1.5 pp
- Employment change, 2015 to 2024
- +8.8 pp
- 2023 median house price
- +£45,000
- House-price growth, 2001 to 2023
- +7.4 pp
- Population aged under 25
- +0.9 pp
- Population aged 65 or over
- -1.9 pp
05 / Evidence synthesis
Horley (Reigate and Banstead) evidence synthesis: Economic inactivity, Population change, 2001 to 2021, 2023 median house price
Horley (Reigate and Banstead) is recorded as a medium, non-coastal, residential built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: Population change, 2001 to 2021 → 2023 median house price → 2021 population → Population aged under 25 → Employment change, 2015 to 2024 → House-price growth, 2001 to 2023 → Population aged 65 or over → Economic inactivity.
Furthest-to-nearest distance from the middle percentile: Economic inactivity → Population change, 2001 to 2021 → 2023 median house price → Population aged 65 or over → House-price growth, 2001 to 2023 → 2021 population → Population aged under 25 → Employment change, 2015 to 2024.
Regional peer
Economic inactivity: 31.3% · Redhill (Reigate and Banstead) delta +1.6 pp
Horley (Reigate and Banstead)'s economic inactivity is 31.3%, a lowest decile result at percentile 4.5 among 936 complete England records. Against Redhill (Reigate and Banstead)'s reviewed regional record, the displayed delta is +1.6 pp. That comparator comes from the documented rule: nearest complete record in south east. For planning, document the observation beside assisted, accessible and non-digital completion routes and require accessibility testing across real tasks and support-channel evidence before treating the idea as an accepted requirement. The responsible interpretation stops short of intent: an aggregate inactivity rate cannot describe an individual visitor.
Classification peer
Population change, 2001 to 2021: 29.6% · Towcester delta -0.3 pp
For population change, 2001 to 2021, the source reports 29.6% for Horley (Reigate and Banstead). That sits in the upper quartile, 37.8 percentile points from the middle position. Towcester, the named classification peer from East Midlands, differs by -0.3 pp when the calculation is Horley (Reigate and Banstead) minus peer. Nearest complete record outside South East with the same ONS combined classification. This evidence can narrow a discovery question around update cadence, ownership and change-ready content models, while dated user research and a documented content-review cycle supplies the user-level check the aggregate data cannot provide. No user or market conclusion follows automatically; historic population change is neither a forecast nor a lead estimate.
National peer
2023 median house price: £415,000 · Newbury delta +£45,000
2023 median house price is one of Horley (Reigate and Banstead)'s three furthest-from-middle observations: £415,000, percentile 86.1, upper quartile. The same-source national check uses Newbury, classified as Nearer - Medium deprivation - Working. The Horley (Reigate and Banstead)-minus-Newbury delta on this metric is +£45,000. Its practical use is to frame—not answer—a question about pricing clarity, qualification steps and expectation setting; the next evidence should come from comprehension tests using the organisation's real offer and fees. No user or market conclusion follows automatically; a median house price is not a household affordability measure.
The distinctive metrics are not interchangeable: economic inactivity, population change, 2001 to 2021, 2023 median house price each raise a different planning question when read beside Redhill (Reigate and Banstead), Towcester, Newbury. For Horley (Reigate and Banstead), the safe next step is therefore three small verification tasks rather than one demographic persona, locality claim or generic area-page conclusion.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 27,067 people in 2021
Horley (Reigate and Banstead)'s recorded population changed from 20,878 in 2001 to 27,067 in 2021 (+29.6%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 16.3% aged 65 or over
The 2021 age-group series records 5,675 people aged 0 to 15, 2,021 aged 16 to 24, 14,964 aged 25 to 64 and 4,401 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 31.3% economically inactive
ONS records economic inactivity at 31.3%. The published composition includes 19.5% retired, 2.7% long-term sick or disabled, 2.8% students and 4% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £415,000 median house price in 2023
The median house-price series moved from £139,975 in 2001 to £420,000 in 2021 and £415,000 in 2023, a published change of +196.5%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
Where should the team record uncertainty when using Horley (Reigate and Banstead)'s economic inactivity value and the Redhill (Reigate and Banstead) comparison to discuss assisted, accessible and non-digital completion routes?
Evidence basis: 31.3%, lowest decile, with Horley (Reigate and Banstead) minus the regional peer equal to +1.6 pp. Validation route: accessibility testing across real tasks and support-channel evidence.
- 02
Which real user task would justify changing update cadence, ownership and change-ready content models after seeing Horley (Reigate and Banstead)'s population change, 2001 to 2021 position and its -0.3 pp difference from Towcester?
This question is traceable to population change, 2001 to 2021 at percentile 87.8 and a -0.3 pp profile-minus-peer difference, not to inferred local behaviour.
- 03
Before prioritising pricing clarity, qualification steps and expectation setting, which part of comprehension tests using the organisation's real offer and fees would verify whether this 2023 median house price observation matters to users in Horley (Reigate and Banstead)?
Newbury is the constrained national reference and is classified as Nearer - Medium deprivation - Working; the question keeps a median house price is not a household affordability measure as an explicit limit.
- 04
For Horley (Reigate and Banstead)'s medium, non-coastal, residential built-up area, nearer to a major town or city classification, how should economic inactivity, population change, 2001 to 2021, 2023 median house price be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Redhill (Reigate and Banstead), Towcester, Newbury—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Make service boundaries explicit
Horley (Reigate and Banstead) is classified as residential. Explain delivery areas, remote or on-site conditions, response times and exclusions in visible copy. This reduces ambiguity for residents without inventing a local office or multiplying near-identical neighbourhood pages.
- 02
Differentiate from the nearby major centre
Horley (Reigate and Banstead) is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Build a broad, task-led accessibility baseline
55.3% of the recorded 2021 age-group total is aged 25 to 64, with meaningful younger and older groups also present. Organise content by task, test keyboard and mobile use, and avoid designing around one assumed demographic persona.
- 04
Prepare the content model for change
Horley (Reigate and Banstead) recorded +29.6% population change from 2001 to 2021 and 0% employment change from 2015 to 2024. Use owned templates, update dates, accountable content roles and measurable conversion events so the site can evolve without publishing unreviewed route permutations.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63012884. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Horley (Reigate and Banstead).
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Horley (Reigate and Banstead).
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.