E63012534 /South East evidence profile
South East evidence profile
Tadworth and Epsom Downs digital planning profile
Tadworth and Epsom Downs is a medium, non-coastal built-up area in South East. ONS records show a 2021 population of 27,095; the population grew steadily between 2001 and 2021, while the 2015 to 2024 employment series shows a flat employment count. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63012534
- ITL1 region
- South East
- Coastal
- Non-coastal
- Income-deprivation flag
- Lower deprivation
02 / Context
Three comparisons, with the benchmark stated
5% below the 11.2% median across complete England records in this ONS file.
in line with the 0% dataset median.
35% below the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Highest decile · percentile position 97.7 of 100.
Lower quartile · percentile position 20.7 of 100.
Middle half · percentile position 31.9 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:92fe0016d0c…fe940bd128f7
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Tadworth and Epsom Downs minus the named peer; a plus sign means the value recorded for Tadworth and Epsom Downs is higher.
Regional peer
West Byfleet, Sheerwater and New Haw · E63012440
South East. Nearest complete record in South East. ONS classification: Nearer - Lower deprivation - Mixed.
- 2021 population
- -4,137 people
- Population change, 2001 to 2021
- -1.4 pp
- Economic inactivity
- -0.5 pp
- Employment change, 2015 to 2024
- +9.1 pp
- 2023 median house price
- +£20,000
- House-price growth, 2001 to 2023
- -29.8 pp
- Population aged under 25
- -0.2 pp
- Population aged 65 or over
- +0.3 pp
Classification peer
Billericay · E63011818
East of England. Nearest complete record outside South East with the same ONS combined classification. ONS classification: Nearer - Lower deprivation - Mixed.
- 2021 population
- -6,973 people
- Population change, 2001 to 2021
- +2.2 pp
- Economic inactivity
- -0.8 pp
- Employment change, 2015 to 2024
- +8.3 pp
- 2023 median house price
- +£185,000
- House-price growth, 2001 to 2023
- -10.7 pp
- Population aged under 25
- +0.9 pp
- Population aged 65 or over
- -0.4 pp
National peer
Chalfont St Peter · E63011881
South East. Nearest remaining complete England record. ONS classification: Nearer - Lower deprivation - Mixed.
- 2021 population
- +13,732 people
- Population change, 2001 to 2021
- +0.6 pp
- Economic inactivity
- -1.4 pp
- Employment change, 2015 to 2024
- 0 pp
- 2023 median house price
- -£190,000
- House-price growth, 2001 to 2023
- +5.9 pp
- Population aged under 25
- +0.5 pp
- Population aged 65 or over
- -1.6 pp
05 / Evidence synthesis
Tadworth and Epsom Downs evidence synthesis: 2023 median house price, House-price growth, 2001 to 2023, Population change, 2001 to 2021
Tadworth and Epsom Downs is recorded as a medium, non-coastal, mixed built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: 2023 median house price → 2021 population → Population aged under 25 → Population aged 65 or over → Employment change, 2015 to 2024 → Economic inactivity → Population change, 2001 to 2021 → House-price growth, 2001 to 2023.
Furthest-to-nearest distance from the middle percentile: 2023 median house price → House-price growth, 2001 to 2023 → Population change, 2001 to 2021 → 2021 population → Economic inactivity → Employment change, 2015 to 2024 → Population aged under 25 → Population aged 65 or over.
Regional peer
2023 median house price: £610,000 · West Byfleet, Sheerwater and New Haw delta +£20,000
The reviewed record positions Tadworth and Epsom Downs at percentile 97.7 for 2023 median house price; its published value is £610,000 and its band is highest decile. The same-source regional check uses West Byfleet, Sheerwater and New Haw, classified as Nearer - Lower deprivation - Mixed. The Tadworth and Epsom Downs-minus-West Byfleet, Sheerwater and New Haw delta on this metric is +£20,000. Its practical use is to frame—not answer—a question about pricing clarity, qualification steps and expectation setting; the next evidence should come from comprehension tests using the organisation's real offer and fees. No user or market conclusion follows automatically; a median house price is not a household affordability measure.
Classification peer
House-price growth, 2001 to 2023: 189.1% · Billericay delta -10.7 pp
Tadworth and Epsom Downs's house-price growth, 2001 to 2023 is 189.1%, a lower quartile result at percentile 20.7 among 936 complete England records. The constrained classification comparison is Billericay (E63011818). On this measure, Tadworth and Epsom Downs minus that record is -10.7 pp; the selection basis is nearest complete record outside south east with the same ons combined classification. For planning, document the observation beside how dated economic context is labelled and maintained and require source-date checks and user tests for interpretation before treating the idea as an accepted requirement. No user or market conclusion follows automatically; historic price growth cannot support a current revenue claim.
National peer
Population change, 2001 to 2021: 6.2% · Chalfont St Peter delta +0.6 pp
Population change, 2001 to 2021 is one of Tadworth and Epsom Downs's three furthest-from-middle observations: 6.2%, percentile 31.9, middle half. Against Chalfont St Peter's reviewed national record, the displayed delta is +0.6 pp. That comparator comes from the documented rule: nearest remaining complete england record. Treat this combination as a hypothesis about update cadence, ownership and change-ready content models, and test it through dated user research and a documented content-review cycle. Keep the inference narrow: historic population change is neither a forecast nor a lead estimate.
The distinctive metrics are not interchangeable: 2023 median house price, house-price growth, 2001 to 2023, population change, 2001 to 2021 each raise a different planning question when read beside West Byfleet, Sheerwater and New Haw, Billericay, Chalfont St Peter. For Tadworth and Epsom Downs, the safe next step is therefore three small verification tasks rather than one demographic persona, locality claim or generic area-page conclusion.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 27,095 people in 2021
Tadworth and Epsom Downs's recorded population changed from 25,508 in 2001 to 27,095 in 2021 (+6.2%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 21.4% aged 65 or over
The 2021 age-group series records 5,368 people aged 0 to 15, 2,302 aged 16 to 24, 13,638 aged 25 to 64 and 5,797 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 37.8% economically inactive
ONS records economic inactivity at 37.8%. The published composition includes 24.8% retired, 2.3% long-term sick or disabled, 3.8% students and 4.7% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £610,000 median house price in 2023
The median house-price series moved from £211,000 in 2001 to £595,000 in 2021 and £610,000 in 2023, a published change of +189.1%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
Which real user task would justify changing pricing clarity, qualification steps and expectation setting after seeing Tadworth and Epsom Downs's 2023 median house price position and its +£20,000 difference from West Byfleet, Sheerwater and New Haw?
West Byfleet, Sheerwater and New Haw is the constrained regional reference and is classified as Nearer - Lower deprivation - Mixed; the question keeps a median house price is not a household affordability measure as an explicit limit.
- 02
If the classification peer delta of -10.7 pp is included in a brief, what decision about how dated economic context is labelled and maintained could it inform and what result would falsify that hypothesis?
This question is traceable to house-price growth, 2001 to 2023 at percentile 20.7 and a -10.7 pp profile-minus-peer difference, not to inferred local behaviour.
- 03
Which real user task would justify changing update cadence, ownership and change-ready content models after seeing Tadworth and Epsom Downs's population change, 2001 to 2021 position and its +0.6 pp difference from Chalfont St Peter?
Evidence basis: 6.2%, middle half, with Tadworth and Epsom Downs minus the national peer equal to +0.6 pp. Validation route: dated user research and a documented content-review cycle.
- 04
For Tadworth and Epsom Downs's medium, non-coastal, mixed built-up area, nearer to a major town or city classification, how should 2023 median house price, house-price growth, 2001 to 2023, population change, 2001 to 2021 be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—West Byfleet, Sheerwater and New Haw, Billericay, Chalfont St Peter—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Design for mixed local intent
Tadworth and Epsom Downs has a mixed job-density classification. The information architecture should distinguish business, resident and visitor tasks where the organisation actually serves them, while sharing one evidence library so claims remain consistent across journeys.
- 02
Differentiate from the nearby major centre
Tadworth and Epsom Downs is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Build a broad, task-led accessibility baseline
50.3% of the recorded 2021 age-group total is aged 25 to 64, with meaningful younger and older groups also present. Organise content by task, test keyboard and mobile use, and avoid designing around one assumed demographic persona.
- 04
Prioritise clarity before catalogue expansion
Tadworth and Epsom Downs recorded +6.2% population change from 2001 to 2021 and 0% employment change from 2015 to 2024. Start with the few journeys that can be maintained well, instrument meaningful outcomes and expand only when verified questions or search data show a separate need.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63012534. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Tadworth and Epsom Downs.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Tadworth and Epsom Downs.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.