E63008314 /Yorkshire and The Humber evidence profile
Yorkshire and The Humber evidence profile
Doncaster digital planning profile
Doncaster is a large, non-coastal built-up area in Yorkshire and The Humber. ONS records show a 2021 population of 87,094; the population grew steadily between 2001 and 2021, while the 2015 to 2024 employment series shows modest employment growth. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63008314
- ITL1 region
- Yorkshire and The Humber
- Coastal
- Non-coastal
- Income-deprivation flag
- Higher deprivation
02 / Context
Three comparisons, with the benchmark stated
3.3% above the 11.2% median across complete England records in this ONS file.
3.1% above the 0% dataset median.
47.4% above the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Highest decile · percentile position 91.1 of 100.
Lower quartile · percentile position 11 of 100.
Upper quartile · percentile position 85.1 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:110146c8d94…47cd1655e98f
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Doncaster minus the named peer; a plus sign means the value recorded for Doncaster is higher.
Regional peer
Barnsley · E63008268
Yorkshire and The Humber. Nearest complete record in Yorkshire and The Humber. ONS classification: Nearer - Higher deprivation - Working.
- 2021 population
- +15,700 people
- Population change, 2001 to 2021
- +2 pp
- Economic inactivity
- -0.2 pp
- Employment change, 2015 to 2024
- -3.2 pp
- 2023 median house price
- +£12,000
- House-price growth, 2001 to 2023
- -20.3 pp
- Population aged under 25
- +0.8 pp
- Population aged 65 or over
- -0.9 pp
Classification peer
Chorley · E63008113
North West. Nearest complete record outside Yorkshire and The Humber with the same ONS combined classification. ONS classification: Nearer - Higher deprivation - Working.
- 2021 population
- +47,555 people
- Population change, 2001 to 2021
- -0.6 pp
- Economic inactivity
- +1.5 pp
- Employment change, 2015 to 2024
- -1.9 pp
- 2023 median house price
- -£18,000
- House-price growth, 2001 to 2023
- +25.2 pp
- Population aged under 25
- +0.9 pp
- Population aged 65 or over
- -2.7 pp
National peer
Wakefield · E63008062
Yorkshire and The Humber. Nearest remaining complete England record. ONS classification: Nearer - Higher deprivation - Working.
- 2021 population
- -10,562 people
- Population change, 2001 to 2021
- -0.4 pp
- Economic inactivity
- +1.1 pp
- Employment change, 2015 to 2024
- -6.2 pp
- 2023 median house price
- -£55,000
- House-price growth, 2001 to 2023
- +9.4 pp
- Population aged under 25
- 0 pp
- Population aged 65 or over
- -0.3 pp
05 / Evidence synthesis
Doncaster evidence synthesis: 2021 population, 2023 median house price, House-price growth, 2001 to 2023
Doncaster is recorded as a large, non-coastal, working built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: 2021 population → House-price growth, 2001 to 2023 → Population aged under 25 → Population change, 2001 to 2021 → Economic inactivity → Employment change, 2015 to 2024 → Population aged 65 or over → 2023 median house price.
Furthest-to-nearest distance from the middle percentile: 2021 population → 2023 median house price → House-price growth, 2001 to 2023 → Population aged 65 or over → Population aged under 25 → Population change, 2001 to 2021 → Economic inactivity → Employment change, 2015 to 2024.
Regional peer
2021 population: 87,094 · Barnsley delta +15,700 people
At 87,094, 2021 population places Doncaster in the highest decile and at percentile 91.1 of the reviewed distribution. For a bounded comparison rather than a national average, Barnsley supplies the regional reference; Doncaster is +15,700 people from it on the displayed scale. Use the contrast to prioritise research into content hierarchy and service-capacity assumptions. A decision should wait for task-frequency interviews and observed completion data. It must not be over-read, because population size does not establish addressable demand.
Classification peer
2023 median house price: £155,000 · Chorley delta -£18,000
2023 median house price is one of Doncaster's three furthest-from-middle observations: £155,000, percentile 11, lower quartile. Using Chorley as the classification peer, the profile-minus-peer delta is -£18,000; the peer was selected because nearest complete record outside yorkshire and the humber with the same ons combined classification. A defensible brief can turn the pair into a verification task for pricing clarity, qualification steps and expectation setting, using comprehension tests using the organisation's real offer and fees before changing the information architecture. It must not be over-read, because a median house price is not a household affordability measure.
National peer
House-price growth, 2001 to 2023: 271.5% · Wakefield delta +9.4 pp
The reviewed record positions Doncaster at percentile 85.1 for house-price growth, 2001 to 2023; its published value is 271.5% and its band is upper quartile. Wakefield, the named national peer from Yorkshire and The Humber, differs by +9.4 pp when the calculation is Doncaster minus peer. Nearest remaining complete England record. Its practical use is to frame—not answer—a question about how dated economic context is labelled and maintained; the next evidence should come from source-date checks and user tests for interpretation. This remains contextual evidence—historic price growth cannot support a current revenue claim.
This synthesis gives Doncaster a bounded evidence trail: three furthest-from-middle measures, three named peers and the large, non-coastal, working built-up area, nearer to a major town or city classification. The combination is useful for deciding what to investigate, not for predicting enquiries. A website brief should preserve the source dates, validation method and reasons for accepting or rejecting each hypothesis.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 87,094 people in 2021
Doncaster's recorded population changed from 76,081 in 2001 to 87,094 in 2021 (+14.5%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 16.8% aged 65 or over
The 2021 age-group series records 16,502 people aged 0 to 15, 8,469 aged 16 to 24, 47,537 aged 25 to 64 and 14,628 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 40.3% economically inactive
ONS records economic inactivity at 40.3%. The published composition includes 20% retired, 5.5% long-term sick or disabled, 4% students and 5.8% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £155,000 median house price in 2023
The median house-price series moved from £41,725 in 2001 to £165,000 in 2021 and £155,000 in 2023, a published change of +271.5%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
What evidence would show that the 2021 population contrast between Doncaster and Barnsley should alter content hierarchy and service-capacity assumptions, rather than remain background context?
Barnsley is the constrained regional reference and is classified as Nearer - Higher deprivation - Working; the question keeps population size does not establish addressable demand as an explicit limit.
- 02
Which real user task would justify changing pricing clarity, qualification steps and expectation setting after seeing Doncaster's 2023 median house price position and its -£18,000 difference from Chorley?
The prompt combines one distinctive metric with the named classification comparator selected by the eight-metric method. It does not treat either record as search, lead or customer evidence.
- 03
Which real user task would justify changing how dated economic context is labelled and maintained after seeing Doncaster's house-price growth, 2001 to 2023 position and its +9.4 pp difference from Wakefield?
This question is traceable to house-price growth, 2001 to 2023 at percentile 85.1 and a +9.4 pp profile-minus-peer difference, not to inferred local behaviour.
- 04
For Doncaster's large, non-coastal, working built-up area, nearer to a major town or city classification, how should 2021 population, 2023 median house price, house-price growth, 2001 to 2023 be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Barnsley, Chorley, Wakefield—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Separate employer and customer journeys
Doncaster is classified as a working town. A useful website brief should separate recruitment, procurement and customer tasks, then give each journey its own proof, contact route and success measure instead of forcing every visitor through one generic enquiry page.
- 02
Differentiate from the nearby major centre
Doncaster is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Build a broad, task-led accessibility baseline
54.6% of the recorded 2021 age-group total is aged 25 to 64, with meaningful younger and older groups also present. Organise content by task, test keyboard and mobile use, and avoid designing around one assumed demographic persona.
- 04
Prepare the content model for change
Doncaster recorded +14.5% population change from 2001 to 2021 and +3.1% employment change from 2015 to 2024. Use owned templates, update dates, accountable content roles and measurable conversion events so the site can evolve without publishing unreviewed route permutations.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63008314. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Doncaster.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Doncaster.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.