E63008243 /Yorkshire and The Humber evidence profile
Yorkshire and The Humber evidence profile
Grimsby digital planning profile
Grimsby is a large, coastal built-up area in Yorkshire and The Humber. ONS records show a 2021 population of 85,915; the population remained comparatively stable between 2001 and 2021, while the 2015 to 2024 employment series shows a flat employment count. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63008243
- ITL1 region
- Yorkshire and The Humber
- Coastal
- Coastal
- Income-deprivation flag
- Higher deprivation
02 / Context
Three comparisons, with the benchmark stated
13.1% below the 11.2% median across complete England records in this ONS file.
in line with the 0% dataset median.
22.3% below the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Lowest decile · percentile position 2.4 of 100.
Lowest decile · percentile position 8.3 of 100.
Highest decile · percentile position 91 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:7715c1b55ea…90dd698b4d30
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Grimsby minus the named peer; a plus sign means the value recorded for Grimsby is higher.
Regional peer
Rotherham · E63008458
Yorkshire and The Humber. Nearest complete record in Yorkshire and The Humber. ONS classification: Nearer - Higher deprivation - Working.
- 2021 population
- +15,154 people
- Population change, 2001 to 2021
- -5.7 pp
- Economic inactivity
- -3.7 pp
- Employment change, 2015 to 2024
- +2.8 pp
- 2023 median house price
- -£16,250
- House-price growth, 2001 to 2023
- -9.4 pp
- Population aged under 25
- -1.5 pp
- Population aged 65 or over
- +1.1 pp
Classification peer
Newcastle-under-Lyme · E63008990
West Midlands. Nearest complete record outside Yorkshire and The Humber with the same ONS combined classification. ONS classification: Nearer - Higher deprivation - Working.
- 2021 population
- +9,404 people
- Population change, 2001 to 2021
- -5 pp
- Economic inactivity
- +0.3 pp
- Employment change, 2015 to 2024
- 0 pp
- 2023 median house price
- -£43,875
- House-price growth, 2001 to 2023
- -14.2 pp
- Population aged under 25
- +1.1 pp
- Population aged 65 or over
- -2.5 pp
National peer
Huyton with Roby · E63008474
North West. Nearest remaining complete England record. ONS classification: Nearer - Higher deprivation - Residential.
- 2021 population
- +26,071 people
- Population change, 2001 to 2021
- -1 pp
- Economic inactivity
- +0.5 pp
- Employment change, 2015 to 2024
- 0 pp
- 2023 median house price
- -£58,250
- House-price growth, 2001 to 2023
- -6.8 pp
- Population aged under 25
- +1 pp
- Population aged 65 or over
- +0.4 pp
05 / Evidence synthesis
Grimsby evidence synthesis: 2023 median house price, Population change, 2001 to 2021, 2021 population
Grimsby is recorded as a large, coastal, working built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: 2021 population → Population aged under 25 → Economic inactivity → Employment change, 2015 to 2024 → House-price growth, 2001 to 2023 → Population aged 65 or over → Population change, 2001 to 2021 → 2023 median house price.
Furthest-to-nearest distance from the middle percentile: 2023 median house price → Population change, 2001 to 2021 → 2021 population → Population aged under 25 → Population aged 65 or over → House-price growth, 2001 to 2023 → Economic inactivity → Employment change, 2015 to 2024.
Regional peer
2023 median house price: £126,750 · Rotherham delta -£16,250
For 2023 median house price, the source reports £126,750 for Grimsby. That sits in the lowest decile, 47.6 percentile points from the middle position. For a bounded comparison rather than a national average, Rotherham supplies the regional reference; Grimsby is -£16,250 from it on the displayed scale. For planning, document the observation beside pricing clarity, qualification steps and expectation setting and require comprehension tests using the organisation's real offer and fees before treating the idea as an accepted requirement. The boundary is important: a median house price is not a household affordability measure.
Classification peer
Population change, 2001 to 2021: -1.9% · Newcastle-under-Lyme delta -5 pp
At -1.9%, population change, 2001 to 2021 places Grimsby in the lowest decile and at percentile 8.3 of the reviewed distribution. The constrained classification comparison is Newcastle-under-Lyme (E63008990). On this measure, Grimsby minus that record is -5 pp; the selection basis is nearest complete record outside yorkshire and the humber with the same ons combined classification. Its practical use is to frame—not answer—a question about update cadence, ownership and change-ready content models; the next evidence should come from dated user research and a documented content-review cycle. It must not be over-read, because historic population change is neither a forecast nor a lead estimate.
National peer
2021 population: 85,915 · Huyton with Roby delta +26,071 people
At 85,915, 2021 population places Grimsby in the highest decile and at percentile 91 of the reviewed distribution. Using Huyton with Roby as the national peer, the profile-minus-peer delta is +26,071 people; the peer was selected because nearest remaining complete england record. Its practical use is to frame—not answer—a question about content hierarchy and service-capacity assumptions; the next evidence should come from task-frequency interviews and observed completion data. No user or market conclusion follows automatically; population size does not establish addressable demand.
Grimsby's evidence pattern combines the large, coastal, working built-up area, nearer to a major town or city frame with three percentile observations and peer-specific deltas. That combination can make discovery more precise, but it cannot establish what residents want or whether a service has local demand. Decisions should remain reversible until direct research or measured website behaviour confirms them.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 85,915 people in 2021
Grimsby's recorded population changed from 87,574 in 2001 to 85,915 in 2021 (-1.9%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 17.8% aged 65 or over
The 2021 age-group series records 17,355 people aged 0 to 15, 8,542 aged 16 to 24, 44,793 aged 25 to 64 and 15,282 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 41.9% economically inactive
ONS records economic inactivity at 41.9%. The published composition includes 21.3% retired, 6.8% long-term sick or disabled, 4% students and 6% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £126,750 median house price in 2023
The median house-price series moved from £42,000 in 2001 to £129,950 in 2021 and £126,750 in 2023, a published change of +201.8%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
Which real user task would justify changing pricing clarity, qualification steps and expectation setting after seeing Grimsby's 2023 median house price position and its -£16,250 difference from Rotherham?
Rotherham is the constrained regional reference and is classified as Nearer - Higher deprivation - Working; the question keeps a median house price is not a household affordability measure as an explicit limit.
- 02
How should a prototype test update cadence, ownership and change-ready content models without assuming that Grimsby's percentile 8.3 position predicts an individual user's needs?
Newcastle-under-Lyme is the constrained classification reference and is classified as Nearer - Higher deprivation - Working; the question keeps historic population change is neither a forecast nor a lead estimate as an explicit limit.
- 03
Which real user task would justify changing content hierarchy and service-capacity assumptions after seeing Grimsby's 2021 population position and its +26,071 people difference from Huyton with Roby?
Evidence basis: 85,915, highest decile, with Grimsby minus the national peer equal to +26,071 people. Validation route: task-frequency interviews and observed completion data.
- 04
For Grimsby's large, coastal, working built-up area, nearer to a major town or city classification, how should 2023 median house price, population change, 2001 to 2021, 2021 population be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Rotherham, Newcastle-under-Lyme, Huyton with Roby—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Separate employer and customer journeys
Grimsby is classified as a working town. A useful website brief should separate recruitment, procurement and customer tasks, then give each journey its own proof, contact route and success measure instead of forcing every visitor through one generic enquiry page.
- 02
Differentiate from the nearby major centre
Grimsby is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Support quick comparison without hiding detail
30.1% of the recorded 2021 age-group total is under 25. Lead with concise task summaries and responsive performance, while keeping fees, eligibility, privacy and next steps available in the same journey rather than behind a social-only channel.
- 04
Prioritise clarity before catalogue expansion
Grimsby recorded -1.9% population change from 2001 to 2021 and 0% employment change from 2015 to 2024. Start with the few journeys that can be maintained well, instrument meaningful outcomes and expand only when verified questions or search data show a separate need.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63008243. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Grimsby.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Grimsby.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.