E63007706 /Yorkshire and The Humber evidence profile
Yorkshire and The Humber evidence profile
York digital planning profile
York is a large, non-coastal built-up area in Yorkshire and The Humber. ONS records show a 2021 population of 141,286; the population expanded quickly between 2001 and 2021, while the 2015 to 2024 employment series shows strong employment expansion. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63007706
- ITL1 region
- Yorkshire and The Humber
- Coastal
- Non-coastal
- Income-deprivation flag
- Lower deprivation
02 / Context
Three comparisons, with the benchmark stated
5.7% above the 11.2% median across complete England records in this ONS file.
15.4% above the 0% dataset median.
17.3% above the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Highest decile · percentile position 95.8 of 100.
Highest decile · percentile position 93.9 of 100.
Lower quartile · percentile position 14.6 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:f3aa541a2e6…c94262a5740b
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are York minus the named peer; a plus sign means the value recorded for York is higher.
Regional peer
Huddersfield · E63008114
Yorkshire and The Humber. Nearest complete record in Yorkshire and The Humber. ONS classification: Nearer - Higher deprivation - Working.
- 2021 population
- +356 people
- Population change, 2001 to 2021
- +4 pp
- Economic inactivity
- -3 pp
- Employment change, 2015 to 2024
- +10.6 pp
- 2023 median house price
- +£125,000
- House-price growth, 2001 to 2023
- -9.7 pp
- Population aged under 25
- +1.5 pp
- Population aged 65 or over
- -0.2 pp
Classification peer
Royal Leamington Spa · E63010375
West Midlands. Nearest complete record outside Yorkshire and The Humber with the same ONS combined classification. ONS classification: Nearer - Lower deprivation - Working.
- 2021 population
- +89,965 people
- Population change, 2001 to 2021
- +3.6 pp
- Economic inactivity
- +0.8 pp
- Employment change, 2015 to 2024
- +15.4 pp
- 2023 median house price
- -£38,000
- House-price growth, 2001 to 2023
- +13.2 pp
- Population aged under 25
- +2 pp
- Population aged 65 or over
- -0.1 pp
National peer
Wythenshawe · E63008510
North West. Nearest remaining complete England record. ONS classification: Nearer - Higher deprivation - Working.
- 2021 population
- +50,350 people
- Population change, 2001 to 2021
- 0 pp
- Economic inactivity
- -0.3 pp
- Employment change, 2015 to 2024
- +8.1 pp
- 2023 median house price
- +£40,000
- House-price growth, 2001 to 2023
- -15.7 pp
- Population aged under 25
- +1.8 pp
- Population aged 65 or over
- +1.1 pp
05 / Evidence synthesis
York evidence synthesis: 2021 population, Population aged under 25, Population aged 65 or over
York is recorded as a large, non-coastal, working built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: 2021 population → Population aged under 25 → Employment change, 2015 to 2024 → Population change, 2001 to 2021 → House-price growth, 2001 to 2023 → 2023 median house price → Economic inactivity → Population aged 65 or over.
Furthest-to-nearest distance from the middle percentile: 2021 population → Population aged under 25 → Population aged 65 or over → Employment change, 2015 to 2024 → Population change, 2001 to 2021 → House-price growth, 2001 to 2023 → 2023 median house price → Economic inactivity.
Regional peer
2021 population: 141,286 · Huddersfield delta +356 people
The reviewed record positions York at percentile 95.8 for 2021 population; its published value is 141,286 and its band is highest decile. For a bounded comparison rather than a national average, Huddersfield supplies the regional reference; York is +356 people from it on the displayed scale. A defensible brief can turn the pair into a verification task for content hierarchy and service-capacity assumptions, using task-frequency interviews and observed completion data before changing the information architecture. The responsible interpretation stops short of intent: population size does not establish addressable demand.
Classification peer
Population aged under 25: 34.1% · Royal Leamington Spa delta +2 pp
York's population aged under 25 is 34.1%, a highest decile result at percentile 93.9 among 936 complete England records. Royal Leamington Spa, the named classification peer from West Midlands, differs by +2 pp when the calculation is York minus peer. Nearest complete record outside Yorkshire and The Humber with the same ONS combined classification. A defensible brief can turn the pair into a verification task for mobile task speed, privacy explanation and channel continuity, using cross-device usability sessions without age-based assumptions before changing the information architecture. Keep the inference narrow: an age-group share does not determine channel preference.
National peer
Population aged 65 or over: 15.8% · Wythenshawe delta +1.1 pp
The reviewed record positions York at percentile 14.6 for population aged 65 or over; its published value is 15.8% and its band is lower quartile. For a bounded comparison rather than a national average, Wythenshawe supplies the national reference; York is +1.1 pp from it on the displayed scale. Use the contrast to prioritise research into readability, keyboard access and assisted alternatives. A decision should wait for inclusive usability sessions and accessibility conformance checks. This remains contextual evidence—an age-group share does not determine digital ability.
York's evidence pattern combines the large, non-coastal, working built-up area, nearer to a major town or city frame with three percentile observations and peer-specific deltas. That combination can make discovery more precise, but it cannot establish what residents want or whether a service has local demand. Decisions should remain reversible until direct research or measured website behaviour confirms them.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 141,286 people in 2021
York's recorded population changed from 120,853 in 2001 to 141,286 in 2021 (+16.9%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 15.8% aged 65 or over
The 2021 age-group series records 20,954 people aged 0 to 15, 27,169 aged 16 to 24, 70,898 aged 25 to 64 and 22,254 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 39.7% economically inactive
ONS records economic inactivity at 39.7%. The published composition includes 18.4% retired, 2.9% long-term sick or disabled, 13.3% students and 2.8% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £290,000 median house price in 2023
The median house-price series moved from £84,950 in 2001 to £265,000 in 2021 and £290,000 in 2023, a published change of +241.4%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
If the regional peer delta of +356 people is included in a brief, what decision about content hierarchy and service-capacity assumptions could it inform and what result would falsify that hypothesis?
Evidence basis: 141,286, highest decile, with York minus the regional peer equal to +356 people. Validation route: task-frequency interviews and observed completion data.
- 02
How should a prototype test mobile task speed, privacy explanation and channel continuity without assuming that York's percentile 93.9 position predicts an individual user's needs?
Royal Leamington Spa is the constrained classification reference and is classified as Nearer - Lower deprivation - Working; the question keeps an age-group share does not determine channel preference as an explicit limit.
- 03
If the national peer delta of +1.1 pp is included in a brief, what decision about readability, keyboard access and assisted alternatives could it inform and what result would falsify that hypothesis?
Wythenshawe is the constrained national reference and is classified as Nearer - Higher deprivation - Working; the question keeps an age-group share does not determine digital ability as an explicit limit.
- 04
For York's large, non-coastal, working built-up area, nearer to a major town or city classification, how should 2021 population, population aged under 25, population aged 65 or over be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Huddersfield, Royal Leamington Spa, Wythenshawe—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Separate employer and customer journeys
York is classified as a working town. A useful website brief should separate recruitment, procurement and customer tasks, then give each journey its own proof, contact route and success measure instead of forcing every visitor through one generic enquiry page.
- 02
Differentiate from the nearby major centre
York is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Support quick comparison without hiding detail
34.1% of the recorded 2021 age-group total is under 25. Lead with concise task summaries and responsive performance, while keeping fees, eligibility, privacy and next steps available in the same journey rather than behind a social-only channel.
- 04
Prepare the content model for change
York recorded +16.9% population change from 2001 to 2021 and +15.4% employment change from 2015 to 2024. Use owned templates, update dates, accountable content roles and measurable conversion events so the site can evolve without publishing unreviewed route permutations.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63007706. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in York.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in York.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.