E63007405 /North East evidence profile
North East evidence profile
Stockton-on-Tees digital planning profile
Stockton-on-Tees is a large, non-coastal built-up area in North East. ONS records show a 2021 population of 84,824; the population grew steadily between 2001 and 2021, while the 2015 to 2024 employment series shows a modest employment contraction. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63007405
- ITL1 region
- North East
- Coastal
- Non-coastal
- Income-deprivation flag
- Higher deprivation
02 / Context
Three comparisons, with the benchmark stated
5.2% below the 11.2% median across complete England records in this ONS file.
7.3% below the 0% dataset median.
28.2% below the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Lowest decile · percentile position 8.8 of 100.
Highest decile · percentile position 90.8 of 100.
Upper quartile · percentile position 81 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:22e23297560…03afacf9839f
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Stockton-on-Tees minus the named peer; a plus sign means the value recorded for Stockton-on-Tees is higher.
Regional peer
Hartlepool · E63007337
North East. Nearest complete record in North East. ONS classification: Nearer - Higher deprivation - Mixed.
- 2021 population
- -3,177 people
- Population change, 2001 to 2021
- +3.8 pp
- Economic inactivity
- -1.7 pp
- Employment change, 2015 to 2024
- -10.7 pp
- 2023 median house price
- +£14,475
- House-price growth, 2001 to 2023
- +21.1 pp
- Population aged under 25
- -0.6 pp
- Population aged 65 or over
- -0.7 pp
Classification peer
Newcastle-under-Lyme · E63008990
West Midlands. Nearest complete record outside North East with the same ONS combined classification. ONS classification: Nearer - Higher deprivation - Working.
- 2021 population
- +8,313 people
- Population change, 2001 to 2021
- +2.9 pp
- Economic inactivity
- +2.4 pp
- Employment change, 2015 to 2024
- -7.3 pp
- 2023 median house price
- -£25,625
- House-price growth, 2001 to 2023
- -20.1 pp
- Population aged under 25
- -0.4 pp
- Population aged 65 or over
- -1.3 pp
National peer
St Helens (St. Helens) · E63008434
North West. Nearest remaining complete England record. ONS classification: Nearer - Higher deprivation - Mixed.
- 2021 population
- -22,585 people
- Population change, 2001 to 2021
- +1.1 pp
- Economic inactivity
- +1.8 pp
- Employment change, 2015 to 2024
- +2.7 pp
- 2023 median house price
- -£6,000
- House-price growth, 2001 to 2023
- -15.4 pp
- Population aged under 25
- +0.6 pp
- Population aged 65 or over
- +0.2 pp
05 / Evidence synthesis
Stockton-on-Tees evidence synthesis: 2023 median house price, 2021 population, Economic inactivity
Stockton-on-Tees is recorded as a large, non-coastal, working built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: 2021 population → Economic inactivity → Population aged under 25 → Population aged 65 or over → Population change, 2001 to 2021 → House-price growth, 2001 to 2023 → Employment change, 2015 to 2024 → 2023 median house price.
Furthest-to-nearest distance from the middle percentile: 2023 median house price → 2021 population → Economic inactivity → Employment change, 2015 to 2024 → House-price growth, 2001 to 2023 → Population change, 2001 to 2021 → Population aged under 25 → Population aged 65 or over.
Regional peer
2023 median house price: £145,000 · Hartlepool delta +£14,475
2023 median house price is one of Stockton-on-Tees's three furthest-from-middle observations: £145,000, percentile 8.8, lowest decile. Using Hartlepool as the regional peer, the profile-minus-peer delta is +£14,475; the peer was selected because nearest complete record in north east. This evidence can narrow a discovery question around pricing clarity, qualification steps and expectation setting, while comprehension tests using the organisation's real offer and fees supplies the user-level check the aggregate data cannot provide. The responsible interpretation stops short of intent: a median house price is not a household affordability measure.
Classification peer
2021 population: 84,824 · Newcastle-under-Lyme delta +8,313 people
The reviewed record positions Stockton-on-Tees at percentile 90.8 for 2021 population; its published value is 84,824 and its band is highest decile. The constrained classification comparison is Newcastle-under-Lyme (E63008990). On this measure, Stockton-on-Tees minus that record is +8,313 people; the selection basis is nearest complete record outside north east with the same ons combined classification. Use the contrast to prioritise research into content hierarchy and service-capacity assumptions. A decision should wait for task-frequency interviews and observed completion data. The responsible interpretation stops short of intent: population size does not establish addressable demand.
National peer
Economic inactivity: 44% · St Helens (St. Helens) delta +1.8 pp
At 44%, economic inactivity places Stockton-on-Tees in the upper quartile and at percentile 81 of the reviewed distribution. Against St Helens (St. Helens)'s reviewed national record, the displayed delta is +1.8 pp. That comparator comes from the documented rule: nearest remaining complete england record. For planning, document the observation beside assisted, accessible and non-digital completion routes and require accessibility testing across real tasks and support-channel evidence before treating the idea as an accepted requirement. Keep the inference narrow: an aggregate inactivity rate cannot describe an individual visitor.
Together, 2023 median house price, 2021 population, economic inactivity and the constrained comparisons with Hartlepool, Newcastle-under-Lyme, St Helens (St. Helens) create three separate research tracks for Stockton-on-Tees. They do not form a demand score. Keep each hypothesis independently testable, record contradictory findings and remove a planning assumption when user evidence does not support it.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 84,824 people in 2021
Stockton-on-Tees's recorded population changed from 80,060 in 2001 to 84,824 in 2021 (+6%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 19.1% aged 65 or over
The 2021 age-group series records 16,428 people aged 0 to 15, 7,883 aged 16 to 24, 44,332 aged 25 to 64 and 16,154 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 44% economically inactive
ONS records economic inactivity at 44%. The published composition includes 22.9% retired, 6.5% long-term sick or disabled, 4.3% students and 5.4% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £145,000 median house price in 2023
The median house-price series moved from £49,000 in 2001 to £140,000 in 2021 and £145,000 in 2023, a published change of +195.9%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
If the regional peer delta of +£14,475 is included in a brief, what decision about pricing clarity, qualification steps and expectation setting could it inform and what result would falsify that hypothesis?
This question is traceable to 2023 median house price at percentile 8.8 and a +£14,475 profile-minus-peer difference, not to inferred local behaviour.
- 02
If the classification peer delta of +8,313 people is included in a brief, what decision about content hierarchy and service-capacity assumptions could it inform and what result would falsify that hypothesis?
Newcastle-under-Lyme is the constrained classification reference and is classified as Nearer - Higher deprivation - Working; the question keeps population size does not establish addressable demand as an explicit limit.
- 03
What evidence would show that the economic inactivity contrast between Stockton-on-Tees and St Helens (St. Helens) should alter assisted, accessible and non-digital completion routes, rather than remain background context?
Evidence basis: 44%, upper quartile, with Stockton-on-Tees minus the national peer equal to +1.8 pp. Validation route: accessibility testing across real tasks and support-channel evidence.
- 04
For Stockton-on-Tees's large, non-coastal, working built-up area, nearer to a major town or city classification, how should 2023 median house price, 2021 population, economic inactivity be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Hartlepool, Newcastle-under-Lyme, St Helens (St. Helens)—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Separate employer and customer journeys
Stockton-on-Tees is classified as a working town. A useful website brief should separate recruitment, procurement and customer tasks, then give each journey its own proof, contact route and success measure instead of forcing every visitor through one generic enquiry page.
- 02
Differentiate from the nearby major centre
Stockton-on-Tees is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Build a broad, task-led accessibility baseline
52.3% of the recorded 2021 age-group total is aged 25 to 64, with meaningful younger and older groups also present. Organise content by task, test keyboard and mobile use, and avoid designing around one assumed demographic persona.
- 04
Prioritise clarity before catalogue expansion
Stockton-on-Tees recorded +6% population change from 2001 to 2021 and -7.3% employment change from 2015 to 2024. Start with the few journeys that can be maintained well, instrument meaningful outcomes and expand only when verified questions or search data show a separate need.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63007405. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Stockton-on-Tees.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Stockton-on-Tees.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.