E63007165 /North East evidence profile
North East evidence profile
Tynemouth digital planning profile
Tynemouth is a medium, coastal built-up area in North East. ONS records show a 2021 population of 60,271; the population grew steadily between 2001 and 2021, while the 2015 to 2024 employment series shows modest employment growth. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63007165
- ITL1 region
- North East
- Coastal
- Coastal
- Income-deprivation flag
- Higher deprivation
02 / Context
Three comparisons, with the benchmark stated
6.1% below the 11.2% median across complete England records in this ONS file.
5.6% above the 0% dataset median.
61.6% above the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Highest decile · percentile position 90.5 of 100.
Upper quartile · percentile position 85.6 of 100.
Lower quartile · percentile position 24.5 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:f2851652768…6f331aaa1d0e
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Tynemouth minus the named peer; a plus sign means the value recorded for Tynemouth is higher.
Regional peer
Whitley Bay · E63007154
North East. Nearest complete record in North East. ONS classification: Nearer - Lower deprivation - Residential.
- 2021 population
- +23,700 people
- Population change, 2001 to 2021
- +4 pp
- Economic inactivity
- +0.2 pp
- Employment change, 2015 to 2024
- +5.6 pp
- 2023 median house price
- -£88,050
- House-price growth, 2001 to 2023
- -7.1 pp
- Population aged under 25
- -0.4 pp
- Population aged 65 or over
- -2.3 pp
Classification peer
Chesterfield · E63008717
East Midlands. Nearest complete record outside North East with the same ONS combined classification. ONS classification: Nearer - Higher deprivation - Working.
- 2021 population
- -16,123 people
- Population change, 2001 to 2021
- +1.7 pp
- Economic inactivity
- -0.4 pp
- Employment change, 2015 to 2024
- -6.3 pp
- 2023 median house price
- +£15,950
- House-price growth, 2001 to 2023
- +47.5 pp
- Population aged under 25
- +0.8 pp
- Population aged 65 or over
- -1.1 pp
National peer
Hastings · E63013588
South East. Nearest remaining complete England record. ONS classification: Nearer - Higher deprivation - Mixed.
- 2021 population
- -31,533 people
- Population change, 2001 to 2021
- -2.2 pp
- Economic inactivity
- +0.2 pp
- Employment change, 2015 to 2024
- -0.9 pp
- 2023 median house price
- -£68,050
- House-price growth, 2001 to 2023
- -8.7 pp
- Population aged under 25
- -1.2 pp
- Population aged 65 or over
- +0.9 pp
05 / Evidence synthesis
Tynemouth evidence synthesis: House-price growth, 2001 to 2023, 2021 population, Population aged under 25
Tynemouth is recorded as a medium, coastal, working built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: House-price growth, 2001 to 2023 → 2021 population → Economic inactivity → Population aged 65 or over → Employment change, 2015 to 2024 → 2023 median house price → Population change, 2001 to 2021 → Population aged under 25.
Furthest-to-nearest distance from the middle percentile: House-price growth, 2001 to 2023 → 2021 population → Population aged under 25 → Population change, 2001 to 2021 → 2023 median house price → Economic inactivity → Population aged 65 or over → Employment change, 2015 to 2024.
Regional peer
House-price growth, 2001 to 2023: 285.7% · Whitley Bay delta -7.1 pp
At 285.7%, house-price growth, 2001 to 2023 places Tynemouth in the highest decile and at percentile 90.5 of the reviewed distribution. Whitley Bay, the named regional peer from North East, differs by -7.1 pp when the calculation is Tynemouth minus peer. Nearest complete record in North East. This evidence can narrow a discovery question around how dated economic context is labelled and maintained, while source-date checks and user tests for interpretation supplies the user-level check the aggregate data cannot provide. This remains contextual evidence—historic price growth cannot support a current revenue claim.
Classification peer
2021 population: 60,271 · Chesterfield delta -16,123 people
2021 population is one of Tynemouth's three furthest-from-middle observations: 60,271, percentile 85.6, upper quartile. Against Chesterfield's reviewed classification record, the displayed delta is -16,123 people. That comparator comes from the documented rule: nearest complete record outside north east with the same ons combined classification. For planning, document the observation beside content hierarchy and service-capacity assumptions and require task-frequency interviews and observed completion data before treating the idea as an accepted requirement. The responsible interpretation stops short of intent: population size does not establish addressable demand.
National peer
Population aged under 25: 25.7% · Hastings delta -1.2 pp
Population aged under 25 is one of Tynemouth's three furthest-from-middle observations: 25.7%, percentile 24.5, lower quartile. Hastings, the named national peer from South East, differs by -1.2 pp when the calculation is Tynemouth minus peer. Nearest remaining complete England record. Its practical use is to frame—not answer—a question about mobile task speed, privacy explanation and channel continuity; the next evidence should come from cross-device usability sessions without age-based assumptions. The boundary is important: an age-group share does not determine channel preference.
Together, house-price growth, 2001 to 2023, 2021 population, population aged under 25 and the constrained comparisons with Whitley Bay, Chesterfield, Hastings create three separate research tracks for Tynemouth. They do not form a demand score. Keep each hypothesis independently testable, record contradictory findings and remove a planning assumption when user evidence does not support it.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 60,271 people in 2021
Tynemouth's recorded population changed from 57,339 in 2001 to 60,271 in 2021 (+5.1%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 21.2% aged 65 or over
The 2021 age-group series records 10,497 people aged 0 to 15, 4,968 aged 16 to 24, 32,035 aged 25 to 64 and 12,761 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 41.6% economically inactive
ONS records economic inactivity at 41.6%. The published composition includes 25.5% retired, 5.4% long-term sick or disabled, 3.5% students and 4.1% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £211,950 median house price in 2023
The median house-price series moved from £54,950 in 2001 to £181,250 in 2021 and £211,950 in 2023, a published change of +285.7%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
What evidence would show that the house-price growth, 2001 to 2023 contrast between Tynemouth and Whitley Bay should alter how dated economic context is labelled and maintained, rather than remain background context?
This question is traceable to house-price growth, 2001 to 2023 at percentile 90.5 and a -7.1 pp profile-minus-peer difference, not to inferred local behaviour.
- 02
Before prioritising content hierarchy and service-capacity assumptions, which part of task-frequency interviews and observed completion data would verify whether this 2021 population observation matters to users in Tynemouth?
This question is traceable to 2021 population at percentile 85.6 and a -16,123 people profile-minus-peer difference, not to inferred local behaviour.
- 03
Which real user task would justify changing mobile task speed, privacy explanation and channel continuity after seeing Tynemouth's population aged under 25 position and its -1.2 pp difference from Hastings?
This question is traceable to population aged under 25 at percentile 24.5 and a -1.2 pp profile-minus-peer difference, not to inferred local behaviour.
- 04
For Tynemouth's medium, coastal, working built-up area, nearer to a major town or city classification, how should house-price growth, 2001 to 2023, 2021 population, population aged under 25 be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Whitley Bay, Chesterfield, Hastings—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Separate employer and customer journeys
Tynemouth is classified as a working town. A useful website brief should separate recruitment, procurement and customer tasks, then give each journey its own proof, contact route and success measure instead of forcing every visitor through one generic enquiry page.
- 02
Differentiate from the nearby major centre
Tynemouth is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Build a broad, task-led accessibility baseline
53.2% of the recorded 2021 age-group total is aged 25 to 64, with meaningful younger and older groups also present. Organise content by task, test keyboard and mobile use, and avoid designing around one assumed demographic persona.
- 04
Prioritise clarity before catalogue expansion
Tynemouth recorded +5.1% population change from 2001 to 2021 and +5.6% employment change from 2015 to 2024. Start with the few journeys that can be maintained well, instrument meaningful outcomes and expand only when verified questions or search data show a separate need.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63007165. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Tynemouth.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Tynemouth.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.