E63014052 /South West evidence profile
South West evidence profile
Newquay digital planning profile
Newquay is a medium, coastal built-up area in South West. ONS records show a 2021 population of 24,543; the population expanded quickly between 2001 and 2021, while the 2015 to 2024 employment series shows strong employment expansion. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63014052
- ITL1 region
- South West
- Coastal
- Coastal
- Income-deprivation flag
- Higher deprivation
02 / Context
Three comparisons, with the benchmark stated
14.3% above the 11.2% median across complete England records in this ONS file.
25% above the 0% dataset median.
42.8% above the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Upper quartile · percentile position 88.3 of 100.
Upper quartile · percentile position 84.4 of 100.
Upper quartile · percentile position 82.6 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:2ebd2482377…30f1d3a305c3
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Newquay minus the named peer; a plus sign means the value recorded for Newquay is higher.
Regional peer
Keynsham · E63012283
South West. Nearest complete record in South West. ONS classification: Nearer - Lower deprivation - Mixed.
- 2021 population
- +5,286 people
- Population change, 2001 to 2021
- -1.3 pp
- Economic inactivity
- +0.5 pp
- Employment change, 2015 to 2024
- +8.3 pp
- 2023 median house price
- -£5,000
- House-price growth, 2001 to 2023
- +47.9 pp
- Population aged under 25
- -1.7 pp
- Population aged 65 or over
- -2.4 pp
Classification peer
Boston · E63009059
East Midlands. Nearest complete record outside South West with the same ONS combined classification. ONS classification: Further - Higher deprivation - Mixed.
- 2021 population
- -20,484 people
- Population change, 2001 to 2021
- -1.6 pp
- Economic inactivity
- +3 pp
- Employment change, 2015 to 2024
- +25 pp
- 2023 median house price
- +£155,000
- House-price growth, 2001 to 2023
- +27.4 pp
- Population aged under 25
- -4 pp
- Population aged 65 or over
- +2.4 pp
National peer
Leicester Forest East and Kirby Muxloe · E63009750
East Midlands. Nearest remaining complete England record. ONS classification: Nearer - Lower deprivation - Residential.
- 2021 population
- +11,080 people
- Population change, 2001 to 2021
- -3.8 pp
- Economic inactivity
- +3.2 pp
- Employment change, 2015 to 2024
- +10.7 pp
- 2023 median house price
- +£13,500
- House-price growth, 2001 to 2023
- +15 pp
- Population aged under 25
- -2.3 pp
- Population aged 65 or over
- 0 pp
05 / Evidence synthesis
Newquay evidence synthesis: Employment change, 2015 to 2024, Population change, 2001 to 2021, House-price growth, 2001 to 2023
Newquay is recorded as a medium, coastal, mixed built-up area, further from a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: Employment change, 2015 to 2024 → Population change, 2001 to 2021 → House-price growth, 2001 to 2023 → 2023 median house price → 2021 population → Population aged 65 or over → Economic inactivity → Population aged under 25.
Furthest-to-nearest distance from the middle percentile: Employment change, 2015 to 2024 → Population change, 2001 to 2021 → House-price growth, 2001 to 2023 → Population aged under 25 → 2023 median house price → 2021 population → Economic inactivity → Population aged 65 or over.
Regional peer
Employment change, 2015 to 2024: 25% · Keynsham delta +8.3 pp
For employment change, 2015 to 2024, the source reports 25% for Newquay. That sits in the upper quartile, 38.3 percentile points from the middle position. The same-source regional check uses Keynsham, classified as Nearer - Lower deprivation - Mixed. The Newquay-minus-Keynsham delta on this metric is +8.3 pp. Treat this combination as a hypothesis about the separation of employer, worker and customer journeys, and test it through journey interviews plus measured form and contact outcomes. The boundary is important: employment change does not prove commercial search intent.
Classification peer
Population change, 2001 to 2021: 25.5% · Boston delta -1.6 pp
Newquay's population change, 2001 to 2021 is 25.5%, a upper quartile result at percentile 84.4 among 936 complete England records. Boston, the named classification peer from East Midlands, differs by -1.6 pp when the calculation is Newquay minus peer. Nearest complete record outside South West with the same ONS combined classification. Its practical use is to frame—not answer—a question about update cadence, ownership and change-ready content models; the next evidence should come from dated user research and a documented content-review cycle. Keep the inference narrow: historic population change is neither a forecast nor a lead estimate.
National peer
House-price growth, 2001 to 2023: 266.9% · Leicester Forest East and Kirby Muxloe delta +15 pp
House-price growth, 2001 to 2023 is one of Newquay's three furthest-from-middle observations: 266.9%, percentile 82.6, upper quartile. Using Leicester Forest East and Kirby Muxloe as the national peer, the profile-minus-peer delta is +15 pp; the peer was selected because nearest remaining complete england record. A defensible brief can turn the pair into a verification task for how dated economic context is labelled and maintained, using source-date checks and user tests for interpretation before changing the information architecture. The responsible interpretation stops short of intent: historic price growth cannot support a current revenue claim.
This synthesis gives Newquay a bounded evidence trail: three furthest-from-middle measures, three named peers and the medium, coastal, mixed built-up area, further from a major town or city classification. The combination is useful for deciding what to investigate, not for predicting enquiries. A website brief should preserve the source dates, validation method and reasons for accepting or rejecting each hypothesis.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 24,543 people in 2021
Newquay's recorded population changed from 19,562 in 2001 to 24,543 in 2021 (+25.5%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 19.9% aged 65 or over
The 2021 age-group series records 4,073 people aged 0 to 15, 2,138 aged 16 to 24, 13,442 aged 25 to 64 and 4,889 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 38.6% economically inactive
ONS records economic inactivity at 38.6%. The published composition includes 23.3% retired, 4.5% long-term sick or disabled, 3.5% students and 3.7% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £330,000 median house price in 2023
The median house-price series moved from £89,950 in 2001 to £300,000 in 2021 and £330,000 in 2023, a published change of +266.9%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
Where should the team record uncertainty when using Newquay's employment change, 2015 to 2024 value and the Keynsham comparison to discuss the separation of employer, worker and customer journeys?
Evidence basis: 25%, upper quartile, with Newquay minus the regional peer equal to +8.3 pp. Validation route: journey interviews plus measured form and contact outcomes.
- 02
How should a prototype test update cadence, ownership and change-ready content models without assuming that Newquay's percentile 84.4 position predicts an individual user's needs?
Evidence basis: 25.5%, upper quartile, with Newquay minus the classification peer equal to -1.6 pp. Validation route: dated user research and a documented content-review cycle.
- 03
How should a prototype test how dated economic context is labelled and maintained without assuming that Newquay's percentile 82.6 position predicts an individual user's needs?
Evidence basis: 266.9%, upper quartile, with Newquay minus the national peer equal to +15 pp. Validation route: source-date checks and user tests for interpretation.
- 04
For Newquay's medium, coastal, mixed built-up area, further from a major town or city classification, how should employment change, 2015 to 2024, population change, 2001 to 2021, house-price growth, 2001 to 2023 be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Keynsham, Boston, Leicester Forest East and Kirby Muxloe—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Design for mixed local intent
Newquay has a mixed job-density classification. The information architecture should distinguish business, resident and visitor tasks where the organisation actually serves them, while sharing one evidence library so claims remain consistent across journeys.
- 02
Let the page complete the decision remotely
Newquay is further from a major town or city in the ONS classification. Put scope, process, timelines, accessibility options and meeting arrangements on the page so a user can evaluate fit without assuming a nearby branch or travelling for basic information.
- 03
Build a broad, task-led accessibility baseline
54.8% of the recorded 2021 age-group total is aged 25 to 64, with meaningful younger and older groups also present. Organise content by task, test keyboard and mobile use, and avoid designing around one assumed demographic persona.
- 04
Prepare the content model for change
Newquay recorded +25.5% population change from 2001 to 2021 and +25% employment change from 2015 to 2024. Use owned templates, update dates, accountable content roles and measurable conversion events so the site can evolve without publishing unreviewed route permutations.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63014052. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Newquay.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Newquay.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.