E63013769 /South East evidence profile
South East evidence profile
Bognor Regis digital planning profile
Bognor Regis is a medium, coastal built-up area in South East. ONS records show a 2021 population of 69,191; the population grew steadily between 2001 and 2021, while the 2015 to 2024 employment series shows strong employment expansion. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63013769
- ITL1 region
- South East
- Coastal
- Coastal
- Income-deprivation flag
- Medium deprivation
02 / Context
Three comparisons, with the benchmark stated
3.3% above the 11.2% median across complete England records in this ONS file.
12.5% above the 0% dataset median.
19.3% below the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Upper quartile · percentile position 89.2 of 100.
Lower quartile · percentile position 11.1 of 100.
Upper quartile · percentile position 87.6 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:0b88390e6c6…d3b7fd18d88c
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Bognor Regis minus the named peer; a plus sign means the value recorded for Bognor Regis is higher.
Regional peer
Romsey · E63013363
South East. Nearest complete record in South East. ONS classification: Nearer - Lower deprivation - Working.
- 2021 population
- +49,548 people
- Population change, 2001 to 2021
- +0.4 pp
- Economic inactivity
- +2.8 pp
- Employment change, 2015 to 2024
- 0 pp
- 2023 median house price
- -£30,056
- House-price growth, 2001 to 2023
- +20.2 pp
- Population aged under 25
- +0.1 pp
- Population aged 65 or over
- +0.9 pp
Classification peer
Burnham-on-Crouch · E63011791
East of England. Nearest complete record outside South East with the same ONS combined classification. ONS classification: Further - Medium deprivation - Residential.
- 2021 population
- +61,385 people
- Population change, 2001 to 2021
- -3 pp
- Economic inactivity
- +1.7 pp
- Employment change, 2015 to 2024
- -1.8 pp
- 2023 median house price
- -£5,000
- House-price growth, 2001 to 2023
- -56.9 pp
- Population aged under 25
- -0.4 pp
- Population aged 65 or over
- +1.6 pp
National peer
Paignton · E63014055
South West. Nearest remaining complete England record. ONS classification: Further - Higher deprivation - Mixed.
- 2021 population
- +1,419 people
- Population change, 2001 to 2021
- +5.9 pp
- Economic inactivity
- -1 pp
- Employment change, 2015 to 2024
- +3.8 pp
- 2023 median house price
- +£55,000
- House-price growth, 2001 to 2023
- -3.3 pp
- Population aged under 25
- -1.2 pp
- Population aged 65 or over
- +1.2 pp
05 / Evidence synthesis
Bognor Regis evidence synthesis: Population aged 65 or over, Population aged under 25, 2021 population
Bognor Regis is recorded as a medium, coastal, residential built-up area, further from a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: Population aged 65 or over → 2021 population → Economic inactivity → Employment change, 2015 to 2024 → 2023 median house price → Population change, 2001 to 2021 → House-price growth, 2001 to 2023 → Population aged under 25.
Furthest-to-nearest distance from the middle percentile: Population aged 65 or over → Population aged under 25 → 2021 population → Economic inactivity → Employment change, 2015 to 2024 → 2023 median house price → House-price growth, 2001 to 2023 → Population change, 2001 to 2021.
Regional peer
Population aged 65 or over: 27.6% · Romsey delta +0.9 pp
Population aged 65 or over is one of Bognor Regis's three furthest-from-middle observations: 27.6%, percentile 89.2, upper quartile. Romsey, the named regional peer from South East, differs by +0.9 pp when the calculation is Bognor Regis minus peer. Nearest complete record in South East. For planning, document the observation beside readability, keyboard access and assisted alternatives and require inclusive usability sessions and accessibility conformance checks before treating the idea as an accepted requirement. It must not be over-read, because an age-group share does not determine digital ability.
Classification peer
Population aged under 25: 23.9% · Burnham-on-Crouch delta -0.4 pp
For population aged under 25, the source reports 23.9% for Bognor Regis. That sits in the lower quartile, 38.9 percentile points from the middle position. The constrained classification comparison is Burnham-on-Crouch (E63011791). On this measure, Bognor Regis minus that record is -0.4 pp; the selection basis is nearest complete record outside south east with the same ons combined classification. A defensible brief can turn the pair into a verification task for mobile task speed, privacy explanation and channel continuity, using cross-device usability sessions without age-based assumptions before changing the information architecture. The responsible interpretation stops short of intent: an age-group share does not determine channel preference.
National peer
2021 population: 69,191 · Paignton delta +1,419 people
The reviewed record positions Bognor Regis at percentile 87.6 for 2021 population; its published value is 69,191 and its band is upper quartile. The constrained national comparison is Paignton (E63014055). On this measure, Bognor Regis minus that record is +1,419 people; the selection basis is nearest remaining complete england record. Its practical use is to frame—not answer—a question about content hierarchy and service-capacity assumptions; the next evidence should come from task-frequency interviews and observed completion data. It must not be over-read, because population size does not establish addressable demand.
Bognor Regis's evidence pattern combines the medium, coastal, residential built-up area, further from a major town or city frame with three percentile observations and peer-specific deltas. That combination can make discovery more precise, but it cannot establish what residents want or whether a service has local demand. Decisions should remain reversible until direct research or measured website behaviour confirms them.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 69,191 people in 2021
Bognor Regis's recorded population changed from 60,408 in 2001 to 69,191 in 2021 (+14.5%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 27.6% aged 65 or over
The 2021 age-group series records 10,500 people aged 0 to 15, 6,006 aged 16 to 24, 33,549 aged 25 to 64 and 19,128 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 44.5% economically inactive
ONS records economic inactivity at 44.5%. The published composition includes 30.9% retired, 3.8% long-term sick or disabled, 3.4% students and 3.6% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £320,000 median house price in 2023
The median house-price series moved from £105,000 in 2001 to £300,000 in 2021 and £320,000 in 2023, a published change of +204.8%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
How should a prototype test readability, keyboard access and assisted alternatives without assuming that Bognor Regis's percentile 89.2 position predicts an individual user's needs?
The prompt combines one distinctive metric with the named regional comparator selected by the eight-metric method. It does not treat either record as search, lead or customer evidence.
- 02
What evidence would show that the population aged under 25 contrast between Bognor Regis and Burnham-on-Crouch should alter mobile task speed, privacy explanation and channel continuity, rather than remain background context?
The prompt combines one distinctive metric with the named classification comparator selected by the eight-metric method. It does not treat either record as search, lead or customer evidence.
- 03
Where should the team record uncertainty when using Bognor Regis's 2021 population value and the Paignton comparison to discuss content hierarchy and service-capacity assumptions?
Paignton is the constrained national reference and is classified as Further - Higher deprivation - Mixed; the question keeps population size does not establish addressable demand as an explicit limit.
- 04
For Bognor Regis's medium, coastal, residential built-up area, further from a major town or city classification, how should population aged 65 or over, population aged under 25, 2021 population be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Romsey, Burnham-on-Crouch, Paignton—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Make service boundaries explicit
Bognor Regis is classified as residential. Explain delivery areas, remote or on-site conditions, response times and exclusions in visible copy. This reduces ambiguity for residents without inventing a local office or multiplying near-identical neighbourhood pages.
- 02
Let the page complete the decision remotely
Bognor Regis is further from a major town or city in the ONS classification. Put scope, process, timelines, accessibility options and meeting arrangements on the page so a user can evaluate fit without assuming a nearby branch or travelling for basic information.
- 03
Treat readability as a conversion requirement
27.6% of the recorded 2021 age-group total is aged 65 or over. Use plain language, strong focus states, generous type, keyboard-operable controls and a non-digital contact alternative; validate these choices with real users rather than assuming age determines ability.
- 04
Prepare the content model for change
Bognor Regis recorded +14.5% population change from 2001 to 2021 and +12.5% employment change from 2015 to 2024. Use owned templates, update dates, accountable content roles and measurable conversion events so the site can evolve without publishing unreviewed route permutations.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63013769. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Bognor Regis.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Bognor Regis.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.