E63013483 /South West evidence profile
South West evidence profile
Yeovil digital planning profile
Yeovil is a medium, non-coastal built-up area in South West. ONS records show a 2021 population of 50,170; the population expanded quickly between 2001 and 2021, while the 2015 to 2024 employment series shows a flat employment count. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63013483
- ITL1 region
- South West
- Coastal
- Non-coastal
- Income-deprivation flag
- Higher deprivation
02 / Context
Three comparisons, with the benchmark stated
8.5% above the 11.2% median across complete England records in this ONS file.
in line with the 0% dataset median.
41.5% below the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Lower quartile · percentile position 15.9 of 100.
Upper quartile · percentile position 81.8 of 100.
Upper quartile · percentile position 76.7 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:fa6845035d9…f9fa23f627e5
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Yeovil minus the named peer; a plus sign means the value recorded for Yeovil is higher.
Regional peer
Trowbridge · E63012505
South West. Nearest complete record in South West. ONS classification: Further - Medium deprivation - Mixed.
- 2021 population
- +6,707 people
- Population change, 2001 to 2021
- -12.1 pp
- Economic inactivity
- +0.8 pp
- Employment change, 2015 to 2024
- 0 pp
- 2023 median house price
- -£47,000
- House-price growth, 2001 to 2023
- +1.1 pp
- Population aged under 25
- +0.4 pp
- Population aged 65 or over
- +0.6 pp
Classification peer
Grantham · E63009169
East Midlands. Nearest complete record outside South West with the same ONS combined classification. ONS classification: Further - Higher deprivation - Working.
- 2021 population
- +5,264 people
- Population change, 2001 to 2021
- +3 pp
- Economic inactivity
- -0.9 pp
- Employment change, 2015 to 2024
- -10 pp
- 2023 median house price
- +£25,250
- House-price growth, 2001 to 2023
- -40.6 pp
- Population aged under 25
- 0 pp
- Population aged 65 or over
- -0.1 pp
National peer
Pontefract · E63008060
Yorkshire and The Humber. Nearest remaining complete England record. ONS classification: Nearer - Higher deprivation - Residential.
- 2021 population
- +17,188 people
- Population change, 2001 to 2021
- +2.9 pp
- Economic inactivity
- -2.9 pp
- Employment change, 2015 to 2024
- 0 pp
- 2023 median house price
- +£39,000
- House-price growth, 2001 to 2023
- -17.4 pp
- Population aged under 25
- +0.9 pp
- Population aged 65 or over
- +0.2 pp
05 / Evidence synthesis
Yeovil evidence synthesis: House-price growth, 2001 to 2023, 2021 population, Population change, 2001 to 2021
Yeovil is recorded as a medium, non-coastal, working built-up area, further from a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: 2021 population → Population change, 2001 to 2021 → Population aged under 25 → Population aged 65 or over → Employment change, 2015 to 2024 → 2023 median house price → Economic inactivity → House-price growth, 2001 to 2023.
Furthest-to-nearest distance from the middle percentile: House-price growth, 2001 to 2023 → 2021 population → Population change, 2001 to 2021 → Economic inactivity → 2023 median house price → Population aged under 25 → Employment change, 2015 to 2024 → Population aged 65 or over.
Regional peer
House-price growth, 2001 to 2023: 182.6% · Trowbridge delta +1.1 pp
The reviewed record positions Yeovil at percentile 15.9 for house-price growth, 2001 to 2023; its published value is 182.6% and its band is lower quartile. The same-source regional check uses Trowbridge, classified as Further - Medium deprivation - Mixed. The Yeovil-minus-Trowbridge delta on this metric is +1.1 pp. A defensible brief can turn the pair into a verification task for how dated economic context is labelled and maintained, using source-date checks and user tests for interpretation before changing the information architecture. No user or market conclusion follows automatically; historic price growth cannot support a current revenue claim.
Classification peer
2021 population: 50,170 · Grantham delta +5,264 people
For 2021 population, the source reports 50,170 for Yeovil. That sits in the upper quartile, 31.8 percentile points from the middle position. The constrained classification comparison is Grantham (E63009169). On this measure, Yeovil minus that record is +5,264 people; the selection basis is nearest complete record outside south west with the same ons combined classification. Treat this combination as a hypothesis about content hierarchy and service-capacity assumptions, and test it through task-frequency interviews and observed completion data. The responsible interpretation stops short of intent: population size does not establish addressable demand.
National peer
Population change, 2001 to 2021: 19.7% · Pontefract delta +2.9 pp
For population change, 2001 to 2021, the source reports 19.7% for Yeovil. That sits in the upper quartile, 26.7 percentile points from the middle position. Pontefract, the named national peer from Yorkshire and The Humber, differs by +2.9 pp when the calculation is Yeovil minus peer. Nearest remaining complete England record. This evidence can narrow a discovery question around update cadence, ownership and change-ready content models, while dated user research and a documented content-review cycle supplies the user-level check the aggregate data cannot provide. The boundary is important: historic population change is neither a forecast nor a lead estimate.
This synthesis gives Yeovil a bounded evidence trail: three furthest-from-middle measures, three named peers and the medium, non-coastal, working built-up area, further from a major town or city classification. The combination is useful for deciding what to investigate, not for predicting enquiries. A website brief should preserve the source dates, validation method and reasons for accepting or rejecting each hypothesis.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 50,170 people in 2021
Yeovil's recorded population changed from 41,897 in 2001 to 50,170 in 2021 (+19.7%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 18.9% aged 65 or over
The 2021 age-group series records 9,425 people aged 0 to 15, 4,895 aged 16 to 24, 26,345 aged 25 to 64 and 9,501 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 36.3% economically inactive
ONS records economic inactivity at 36.3%. The published composition includes 22.9% retired, 4.2% long-term sick or disabled, 3.2% students and 3.8% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £219,000 median house price in 2023
The median house-price series moved from £77,500 in 2001 to £208,000 in 2021 and £219,000 in 2023, a published change of +182.6%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
Which real user task would justify changing how dated economic context is labelled and maintained after seeing Yeovil's house-price growth, 2001 to 2023 position and its +1.1 pp difference from Trowbridge?
The prompt combines one distinctive metric with the named regional comparator selected by the eight-metric method. It does not treat either record as search, lead or customer evidence.
- 02
What evidence would show that the 2021 population contrast between Yeovil and Grantham should alter content hierarchy and service-capacity assumptions, rather than remain background context?
Evidence basis: 50,170, upper quartile, with Yeovil minus the classification peer equal to +5,264 people. Validation route: task-frequency interviews and observed completion data.
- 03
Which real user task would justify changing update cadence, ownership and change-ready content models after seeing Yeovil's population change, 2001 to 2021 position and its +2.9 pp difference from Pontefract?
Pontefract is the constrained national reference and is classified as Nearer - Higher deprivation - Residential; the question keeps historic population change is neither a forecast nor a lead estimate as an explicit limit.
- 04
For Yeovil's medium, non-coastal, working built-up area, further from a major town or city classification, how should house-price growth, 2001 to 2023, 2021 population, population change, 2001 to 2021 be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Trowbridge, Grantham, Pontefract—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Separate employer and customer journeys
Yeovil is classified as a working town. A useful website brief should separate recruitment, procurement and customer tasks, then give each journey its own proof, contact route and success measure instead of forcing every visitor through one generic enquiry page.
- 02
Let the page complete the decision remotely
Yeovil is further from a major town or city in the ONS classification. Put scope, process, timelines, accessibility options and meeting arrangements on the page so a user can evaluate fit without assuming a nearby branch or travelling for basic information.
- 03
Build a broad, task-led accessibility baseline
52.5% of the recorded 2021 age-group total is aged 25 to 64, with meaningful younger and older groups also present. Organise content by task, test keyboard and mobile use, and avoid designing around one assumed demographic persona.
- 04
Prepare the content model for change
Yeovil recorded +19.7% population change from 2001 to 2021 and 0% employment change from 2015 to 2024. Use owned templates, update dates, accountable content roles and measurable conversion events so the site can evolve without publishing unreviewed route permutations.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63013483. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Yeovil.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Yeovil.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.