E63012700 /South East evidence profile
South East evidence profile
Reigate digital planning profile
Reigate is a medium, non-coastal built-up area in South East. ONS records show a 2021 population of 23,774; the population grew steadily between 2001 and 2021, while the 2015 to 2024 employment series shows a modest employment contraction. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63012700
- ITL1 region
- South East
- Coastal
- Non-coastal
- Income-deprivation flag
- Lower deprivation
02 / Context
Three comparisons, with the benchmark stated
1.3% above the 11.2% median across complete England records in this ONS file.
6.3% below the 0% dataset median.
33.4% below the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Highest decile · percentile position 94.4 of 100.
Lower quartile · percentile position 15.2 of 100.
Upper quartile · percentile position 81 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:1982d93e35d…4bbdc38cf42f
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Reigate minus the named peer; a plus sign means the value recorded for Reigate is higher.
Regional peer
Caterham · E63012578
South East. Nearest complete record in South East. ONS classification: Nearer - Lower deprivation - Residential.
- 2021 population
- +1,017 people
- Population change, 2001 to 2021
- -6.2 pp
- Economic inactivity
- 0 pp
- Employment change, 2015 to 2024
- +6.2 pp
- 2023 median house price
- +£46,302
- House-price growth, 2001 to 2023
- -14.4 pp
- Population aged under 25
- +0.6 pp
- Population aged 65 or over
- 0 pp
Classification peer
Hertford · E63011465
East of England. Nearest complete record outside South East with the same ONS combined classification. ONS classification: Nearer - Lower deprivation - Working.
- 2021 population
- -5,033 people
- Population change, 2001 to 2021
- -4 pp
- Economic inactivity
- +2.8 pp
- Employment change, 2015 to 2024
- -0.4 pp
- 2023 median house price
- +£62,000
- House-price growth, 2001 to 2023
- -7.2 pp
- Population aged under 25
- +2.1 pp
- Population aged 65 or over
- +1.4 pp
National peer
Chesham · E63011668
South East. Nearest remaining complete England record. ONS classification: Nearer - Medium deprivation - Residential.
- 2021 population
- +83 people
- Population change, 2001 to 2021
- -2.1 pp
- Economic inactivity
- -0.9 pp
- Employment change, 2015 to 2024
- +6.2 pp
- 2023 median house price
- +£68,000
- House-price growth, 2001 to 2023
- -24.9 pp
- Population aged under 25
- +0.8 pp
- Population aged 65 or over
- -0.1 pp
05 / Evidence synthesis
Reigate evidence synthesis: 2023 median house price, Economic inactivity, Population aged under 25
Reigate is recorded as a medium, non-coastal, working built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: 2023 median house price → Population aged under 25 → 2021 population → Population change, 2001 to 2021 → Population aged 65 or over → House-price growth, 2001 to 2023 → Employment change, 2015 to 2024 → Economic inactivity.
Furthest-to-nearest distance from the middle percentile: 2023 median house price → Economic inactivity → Population aged under 25 → Employment change, 2015 to 2024 → House-price growth, 2001 to 2023 → Population aged 65 or over → 2021 population → Population change, 2001 to 2021.
Regional peer
2023 median house price: £494,000 · Caterham delta +£46,302
2023 median house price is one of Reigate's three furthest-from-middle observations: £494,000, percentile 94.4, highest decile. Using Caterham as the regional peer, the profile-minus-peer delta is +£46,302; the peer was selected because nearest complete record in south east. Its practical use is to frame—not answer—a question about pricing clarity, qualification steps and expectation setting; the next evidence should come from comprehension tests using the organisation's real offer and fees. No user or market conclusion follows automatically; a median house price is not a household affordability measure.
Classification peer
Economic inactivity: 34.5% · Hertford delta +2.8 pp
At 34.5%, economic inactivity places Reigate in the lower quartile and at percentile 15.2 of the reviewed distribution. Against Hertford's reviewed classification record, the displayed delta is +2.8 pp. That comparator comes from the documented rule: nearest complete record outside south east with the same ons combined classification. Its practical use is to frame—not answer—a question about assisted, accessible and non-digital completion routes; the next evidence should come from accessibility testing across real tasks and support-channel evidence. It must not be over-read, because an aggregate inactivity rate cannot describe an individual visitor.
National peer
Population aged under 25: 30.2% · Chesham delta +0.8 pp
The reviewed record positions Reigate at percentile 81 for population aged under 25; its published value is 30.2% and its band is upper quartile. For a bounded comparison rather than a national average, Chesham supplies the national reference; Reigate is +0.8 pp from it on the displayed scale. Its practical use is to frame—not answer—a question about mobile task speed, privacy explanation and channel continuity; the next evidence should come from cross-device usability sessions without age-based assumptions. Keep the inference narrow: an age-group share does not determine channel preference.
Together, 2023 median house price, economic inactivity, population aged under 25 and the constrained comparisons with Caterham, Hertford, Chesham create three separate research tracks for Reigate. They do not form a demand score. Keep each hypothesis independently testable, record contradictory findings and remove a planning assumption when user evidence does not support it.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 23,774 people in 2021
Reigate's recorded population changed from 21,130 in 2001 to 23,774 in 2021 (+12.5%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 17.6% aged 65 or over
The 2021 age-group series records 5,296 people aged 0 to 15, 1,882 aged 16 to 24, 12,420 aged 25 to 64 and 4,186 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 34.5% economically inactive
ONS records economic inactivity at 34.5%. The published composition includes 21.1% retired, 2.4% long-term sick or disabled, 4.1% students and 4.6% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £494,000 median house price in 2023
The median house-price series moved from £169,950 in 2001 to £495,000 in 2021 and £494,000 in 2023, a published change of +190.7%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
If the regional peer delta of +£46,302 is included in a brief, what decision about pricing clarity, qualification steps and expectation setting could it inform and what result would falsify that hypothesis?
Evidence basis: £494,000, highest decile, with Reigate minus the regional peer equal to +£46,302. Validation route: comprehension tests using the organisation's real offer and fees.
- 02
Where should the team record uncertainty when using Reigate's economic inactivity value and the Hertford comparison to discuss assisted, accessible and non-digital completion routes?
The prompt combines one distinctive metric with the named classification comparator selected by the eight-metric method. It does not treat either record as search, lead or customer evidence.
- 03
If the national peer delta of +0.8 pp is included in a brief, what decision about mobile task speed, privacy explanation and channel continuity could it inform and what result would falsify that hypothesis?
Chesham is the constrained national reference and is classified as Nearer - Medium deprivation - Residential; the question keeps an age-group share does not determine channel preference as an explicit limit.
- 04
For Reigate's medium, non-coastal, working built-up area, nearer to a major town or city classification, how should 2023 median house price, economic inactivity, population aged under 25 be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Caterham, Hertford, Chesham—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Separate employer and customer journeys
Reigate is classified as a working town. A useful website brief should separate recruitment, procurement and customer tasks, then give each journey its own proof, contact route and success measure instead of forcing every visitor through one generic enquiry page.
- 02
Differentiate from the nearby major centre
Reigate is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Support quick comparison without hiding detail
30.2% of the recorded 2021 age-group total is under 25. Lead with concise task summaries and responsive performance, while keeping fees, eligibility, privacy and next steps available in the same journey rather than behind a social-only channel.
- 04
Prepare the content model for change
Reigate recorded +12.5% population change from 2001 to 2021 and -6.3% employment change from 2015 to 2024. Use owned templates, update dates, accountable content roles and measurable conversion events so the site can evolve without publishing unreviewed route permutations.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63012700. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Reigate.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Reigate.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.