E63012602 /South East evidence profile
South East evidence profile
Great Bookham and Fetcham digital planning profile
Great Bookham and Fetcham is a medium, non-coastal built-up area in South East. ONS records show a 2021 population of 21,655; the population grew steadily between 2001 and 2021, while the 2015 to 2024 employment series shows a modest employment contraction. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63012602
- ITL1 region
- South East
- Coastal
- Non-coastal
- Income-deprivation flag
- Lower deprivation
02 / Context
Three comparisons, with the benchmark stated
4% below the 11.2% median across complete England records in this ONS file.
10% below the 0% dataset median.
8.9% below the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Highest decile · percentile position 98.7 of 100.
Upper quartile · percentile position 86 of 100.
Lower quartile · percentile position 16.9 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:3b45c901a7c…f51a82a1bdd1
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Great Bookham and Fetcham minus the named peer; a plus sign means the value recorded for Great Bookham and Fetcham is higher.
Regional peer
Crowborough · E63013178
South East. Nearest complete record in South East. ONS classification: Further - Lower deprivation - Mixed.
- 2021 population
- -335 people
- Population change, 2001 to 2021
- -1.2 pp
- Economic inactivity
- +0.8 pp
- Employment change, 2015 to 2024
- +2.5 pp
- 2023 median house price
- +£284,750
- House-price growth, 2001 to 2023
- +17.9 pp
- Population aged under 25
- +0.6 pp
- Population aged 65 or over
- +0.8 pp
Classification peer
Frampton Cotterell and Winterbourne · E63012037
South West. Nearest complete record outside South East with the same ONS combined classification. ONS classification: Nearer - Lower deprivation - Residential.
- 2021 population
- +6,686 people
- Population change, 2001 to 2021
- +1 pp
- Economic inactivity
- +1.8 pp
- Employment change, 2015 to 2024
- -10 pp
- 2023 median house price
- +£326,750
- House-price growth, 2001 to 2023
- +11.4 pp
- Population aged under 25
- -0.8 pp
- Population aged 65 or over
- +1.8 pp
National peer
Knowle and Dorridge · E63010165
West Midlands. Nearest remaining complete England record. ONS classification: Nearer - Lower deprivation - Mixed.
- 2021 population
- +2,332 people
- Population change, 2001 to 2021
- -0.2 pp
- Economic inactivity
- -1.6 pp
- Employment change, 2015 to 2024
- -10 pp
- 2023 median house price
- +£114,590
- House-price growth, 2001 to 2023
- -13 pp
- Population aged under 25
- -1.7 pp
- Population aged 65 or over
- +0.4 pp
05 / Evidence synthesis
Great Bookham and Fetcham evidence synthesis: 2023 median house price, Population aged 65 or over, Employment change, 2015 to 2024
Great Bookham and Fetcham is recorded as a medium, non-coastal, residential built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: 2023 median house price → Population aged 65 or over → Economic inactivity → 2021 population → House-price growth, 2001 to 2023 → Population change, 2001 to 2021 → Population aged under 25 → Employment change, 2015 to 2024.
Furthest-to-nearest distance from the middle percentile: 2023 median house price → Population aged 65 or over → Employment change, 2015 to 2024 → Population aged under 25 → Economic inactivity → Population change, 2001 to 2021 → 2021 population → House-price growth, 2001 to 2023.
Regional peer
2023 median house price: £721,750 · Crowborough delta +£284,750
For 2023 median house price, the source reports £721,750 for Great Bookham and Fetcham. That sits in the highest decile, 48.7 percentile points from the middle position. Crowborough, the named regional peer from South East, differs by +£284,750 when the calculation is Great Bookham and Fetcham minus peer. Nearest complete record in South East. For planning, document the observation beside pricing clarity, qualification steps and expectation setting and require comprehension tests using the organisation's real offer and fees before treating the idea as an accepted requirement. Keep the inference narrow: a median house price is not a household affordability measure.
Classification peer
Population aged 65 or over: 26.6% · Frampton Cotterell and Winterbourne delta +1.8 pp
For population aged 65 or over, the source reports 26.6% for Great Bookham and Fetcham. That sits in the upper quartile, 36 percentile points from the middle position. The same-source classification check uses Frampton Cotterell and Winterbourne, classified as Nearer - Lower deprivation - Residential. The Great Bookham and Fetcham-minus-Frampton Cotterell and Winterbourne delta on this metric is +1.8 pp. Treat this combination as a hypothesis about readability, keyboard access and assisted alternatives, and test it through inclusive usability sessions and accessibility conformance checks. It must not be over-read, because an age-group share does not determine digital ability.
National peer
Employment change, 2015 to 2024: -10% · Knowle and Dorridge delta -10 pp
At -10%, employment change, 2015 to 2024 places Great Bookham and Fetcham in the lower quartile and at percentile 16.9 of the reviewed distribution. Knowle and Dorridge, the named national peer from West Midlands, differs by -10 pp when the calculation is Great Bookham and Fetcham minus peer. Nearest remaining complete England record. Its practical use is to frame—not answer—a question about the separation of employer, worker and customer journeys; the next evidence should come from journey interviews plus measured form and contact outcomes. This remains contextual evidence—employment change does not prove commercial search intent.
This synthesis gives Great Bookham and Fetcham a bounded evidence trail: three furthest-from-middle measures, three named peers and the medium, non-coastal, residential built-up area, nearer to a major town or city classification. The combination is useful for deciding what to investigate, not for predicting enquiries. A website brief should preserve the source dates, validation method and reasons for accepting or rejecting each hypothesis.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 21,655 people in 2021
Great Bookham and Fetcham's recorded population changed from 20,196 in 2001 to 21,655 in 2021 (+7.2%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 26.6% aged 65 or over
The 2021 age-group series records 3,777 people aged 0 to 15, 1,807 aged 16 to 24, 10,312 aged 25 to 64 and 5,757 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 42.4% economically inactive
ONS records economic inactivity at 42.4%. The published composition includes 30.7% retired, 2.1% long-term sick or disabled, 3.9% students and 4.1% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £721,750 median house price in 2023
The median house-price series moved from £229,000 in 2001 to £640,000 in 2021 and £721,750 in 2023, a published change of +215.2%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
What evidence would show that the 2023 median house price contrast between Great Bookham and Fetcham and Crowborough should alter pricing clarity, qualification steps and expectation setting, rather than remain background context?
Evidence basis: £721,750, highest decile, with Great Bookham and Fetcham minus the regional peer equal to +£284,750. Validation route: comprehension tests using the organisation's real offer and fees.
- 02
What evidence would show that the population aged 65 or over contrast between Great Bookham and Fetcham and Frampton Cotterell and Winterbourne should alter readability, keyboard access and assisted alternatives, rather than remain background context?
Frampton Cotterell and Winterbourne is the constrained classification reference and is classified as Nearer - Lower deprivation - Residential; the question keeps an age-group share does not determine digital ability as an explicit limit.
- 03
What evidence would show that the employment change, 2015 to 2024 contrast between Great Bookham and Fetcham and Knowle and Dorridge should alter the separation of employer, worker and customer journeys, rather than remain background context?
Knowle and Dorridge is the constrained national reference and is classified as Nearer - Lower deprivation - Mixed; the question keeps employment change does not prove commercial search intent as an explicit limit.
- 04
For Great Bookham and Fetcham's medium, non-coastal, residential built-up area, nearer to a major town or city classification, how should 2023 median house price, population aged 65 or over, employment change, 2015 to 2024 be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Crowborough, Frampton Cotterell and Winterbourne, Knowle and Dorridge—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Make service boundaries explicit
Great Bookham and Fetcham is classified as residential. Explain delivery areas, remote or on-site conditions, response times and exclusions in visible copy. This reduces ambiguity for residents without inventing a local office or multiplying near-identical neighbourhood pages.
- 02
Differentiate from the nearby major centre
Great Bookham and Fetcham is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Treat readability as a conversion requirement
26.6% of the recorded 2021 age-group total is aged 65 or over. Use plain language, strong focus states, generous type, keyboard-operable controls and a non-digital contact alternative; validate these choices with real users rather than assuming age determines ability.
- 04
Prioritise clarity before catalogue expansion
Great Bookham and Fetcham recorded +7.2% population change from 2001 to 2021 and -10% employment change from 2015 to 2024. Start with the few journeys that can be maintained well, instrument meaningful outcomes and expand only when verified questions or search data show a separate need.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63012602. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Great Bookham and Fetcham.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Great Bookham and Fetcham.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.