E63012007 /South West evidence profile
South West evidence profile
Yate digital planning profile
Yate is a medium, non-coastal built-up area in South West. ONS records show a 2021 population of 28,352; the population grew steadily between 2001 and 2021, while the 2015 to 2024 employment series shows a flat employment count. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63012007
- ITL1 region
- South West
- Coastal
- Non-coastal
- Income-deprivation flag
- Medium deprivation
02 / Context
Three comparisons, with the benchmark stated
6.2% below the 11.2% median across complete England records in this ONS file.
in line with the 0% dataset median.
24% above the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Lower quartile · percentile position 11.8 of 100.
Middle half · percentile position 28.4 of 100.
Middle half · percentile position 71.5 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:794eedc7fc8…277c364982cd
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Yate minus the named peer; a plus sign means the value recorded for Yate is higher.
Regional peer
Innsworth · E63011300
South West. Nearest complete record in South West. ONS classification: Nearer - Medium deprivation - Working.
- 2021 population
- +18,896 people
- Population change, 2001 to 2021
- -1.7 pp
- Economic inactivity
- -0.8 pp
- Employment change, 2015 to 2024
- 0 pp
- 2023 median house price
- -£15,000
- House-price growth, 2001 to 2023
- +10.9 pp
- Population aged under 25
- -0.2 pp
- Population aged 65 or over
- +0.8 pp
Classification peer
Totton · E63013533
South East. Nearest complete record outside South West with the same ONS combined classification. ONS classification: Nearer - Medium deprivation - Mixed.
- 2021 population
- +259 people
- Population change, 2001 to 2021
- +2.3 pp
- Economic inactivity
- -2.8 pp
- Employment change, 2015 to 2024
- 0 pp
- 2023 median house price
- -£25,000
- House-price growth, 2001 to 2023
- +38.8 pp
- Population aged under 25
- +1.9 pp
- Population aged 65 or over
- -1.9 pp
National peer
Pudsey · E63007884
Yorkshire and The Humber. Nearest remaining complete England record. ONS classification: Nearer - Medium deprivation - Working.
- 2021 population
- -6,501 people
- Population change, 2001 to 2021
- -3.3 pp
- Economic inactivity
- -1.6 pp
- Employment change, 2015 to 2024
- +6.3 pp
- 2023 median house price
- +£52,500
- House-price growth, 2001 to 2023
- +13.5 pp
- Population aged under 25
- +1.2 pp
- Population aged 65 or over
- +0.1 pp
05 / Evidence synthesis
Yate evidence synthesis: Economic inactivity, Population change, 2001 to 2021, House-price growth, 2001 to 2023
Yate is recorded as a medium, non-coastal, mixed built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: House-price growth, 2001 to 2023 → Population aged under 25 → 2021 population → 2023 median house price → Employment change, 2015 to 2024 → Population aged 65 or over → Population change, 2001 to 2021 → Economic inactivity.
Furthest-to-nearest distance from the middle percentile: Economic inactivity → Population change, 2001 to 2021 → House-price growth, 2001 to 2023 → Population aged under 25 → 2021 population → Population aged 65 or over → Employment change, 2015 to 2024 → 2023 median house price.
Regional peer
Economic inactivity: 33.6% · Innsworth delta -0.8 pp
Yate's economic inactivity is 33.6%, a lower quartile result at percentile 11.8 among 936 complete England records. The same-source regional check uses Innsworth, classified as Nearer - Medium deprivation - Working. The Yate-minus-Innsworth delta on this metric is -0.8 pp. This evidence can narrow a discovery question around assisted, accessible and non-digital completion routes, while accessibility testing across real tasks and support-channel evidence supplies the user-level check the aggregate data cannot provide. The boundary is important: an aggregate inactivity rate cannot describe an individual visitor.
Classification peer
Population change, 2001 to 2021: 5% · Totton delta +2.3 pp
For population change, 2001 to 2021, the source reports 5% for Yate. That sits in the middle half, 21.6 percentile points from the middle position. Against Totton's reviewed classification record, the displayed delta is +2.3 pp. That comparator comes from the documented rule: nearest complete record outside south west with the same ons combined classification. Its practical use is to frame—not answer—a question about update cadence, ownership and change-ready content models; the next evidence should come from dated user research and a documented content-review cycle. The responsible interpretation stops short of intent: historic population change is neither a forecast nor a lead estimate.
National peer
House-price growth, 2001 to 2023: 248.1% · Pudsey delta +13.5 pp
At 248.1%, house-price growth, 2001 to 2023 places Yate in the middle half and at percentile 71.5 of the reviewed distribution. For a bounded comparison rather than a national average, Pudsey supplies the national reference; Yate is +13.5 pp from it on the displayed scale. Its practical use is to frame—not answer—a question about how dated economic context is labelled and maintained; the next evidence should come from source-date checks and user tests for interpretation. This remains contextual evidence—historic price growth cannot support a current revenue claim.
Together, economic inactivity, population change, 2001 to 2021, house-price growth, 2001 to 2023 and the constrained comparisons with Innsworth, Totton, Pudsey create three separate research tracks for Yate. They do not form a demand score. Keep each hypothesis independently testable, record contradictory findings and remove a planning assumption when user evidence does not support it.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 28,352 people in 2021
Yate's recorded population changed from 27,003 in 2001 to 28,352 in 2021 (+5%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 18.4% aged 65 or over
The 2021 age-group series records 5,316 people aged 0 to 15, 2,838 aged 16 to 24, 14,974 aged 25 to 64 and 5,227 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 33.6% economically inactive
ONS records economic inactivity at 33.6%. The published composition includes 22.2% retired, 3.1% long-term sick or disabled, 3.1% students and 3.2% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £275,000 median house price in 2023
The median house-price series moved from £79,000 in 2001 to £264,000 in 2021 and £275,000 in 2023, a published change of +248.1%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
How should a prototype test assisted, accessible and non-digital completion routes without assuming that Yate's percentile 11.8 position predicts an individual user's needs?
The prompt combines one distinctive metric with the named regional comparator selected by the eight-metric method. It does not treat either record as search, lead or customer evidence.
- 02
If the classification peer delta of +2.3 pp is included in a brief, what decision about update cadence, ownership and change-ready content models could it inform and what result would falsify that hypothesis?
Evidence basis: 5%, middle half, with Yate minus the classification peer equal to +2.3 pp. Validation route: dated user research and a documented content-review cycle.
- 03
How should a prototype test how dated economic context is labelled and maintained without assuming that Yate's percentile 71.5 position predicts an individual user's needs?
Evidence basis: 248.1%, middle half, with Yate minus the national peer equal to +13.5 pp. Validation route: source-date checks and user tests for interpretation.
- 04
For Yate's medium, non-coastal, mixed built-up area, nearer to a major town or city classification, how should economic inactivity, population change, 2001 to 2021, house-price growth, 2001 to 2023 be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Innsworth, Totton, Pudsey—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Design for mixed local intent
Yate has a mixed job-density classification. The information architecture should distinguish business, resident and visitor tasks where the organisation actually serves them, while sharing one evidence library so claims remain consistent across journeys.
- 02
Differentiate from the nearby major centre
Yate is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Build a broad, task-led accessibility baseline
52.8% of the recorded 2021 age-group total is aged 25 to 64, with meaningful younger and older groups also present. Organise content by task, test keyboard and mobile use, and avoid designing around one assumed demographic persona.
- 04
Prioritise clarity before catalogue expansion
Yate recorded +5% population change from 2001 to 2021 and 0% employment change from 2015 to 2024. Start with the few journeys that can be maintained well, instrument meaningful outcomes and expand only when verified questions or search data show a separate need.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63012007. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Yate.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Yate.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.