E63009922 /West Midlands evidence profile
West Midlands evidence profile
Coseley digital planning profile
Coseley is a medium, non-coastal built-up area in West Midlands. ONS records show a 2021 population of 25,206; the population grew steadily between 2001 and 2021, while the 2015 to 2024 employment series shows a flat employment count. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63009922
- ITL1 region
- West Midlands
- Coastal
- Non-coastal
- Income-deprivation flag
- Higher deprivation
02 / Context
Three comparisons, with the benchmark stated
4.5% below the 11.2% median across complete England records in this ONS file.
in line with the 0% dataset median.
16.5% above the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Middle half · percentile position 25.6 of 100.
Middle half · percentile position 66.4 of 100.
Middle half · percentile position 34 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:15e47364fae…7c8e8eed75f3
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Coseley minus the named peer; a plus sign means the value recorded for Coseley is higher.
Regional peer
Brownhills · E63009742
West Midlands. Nearest complete record in West Midlands. ONS classification: Nearer - Higher deprivation - Residential.
- 2021 population
- +3,968 people
- Population change, 2001 to 2021
- +0.6 pp
- Economic inactivity
- +0.6 pp
- Employment change, 2015 to 2024
- 0 pp
- 2023 median house price
- -£775
- House-price growth, 2001 to 2023
- +43.2 pp
- Population aged under 25
- -0.4 pp
- Population aged 65 or over
- +0.1 pp
Classification peer
Staveley (Chesterfield) · E63008692
East Midlands. Nearest complete record outside West Midlands with the same ONS combined classification. ONS classification: Nearer - Higher deprivation - Residential.
- 2021 population
- +10,055 people
- Population change, 2001 to 2021
- -1.1 pp
- Economic inactivity
- -0.5 pp
- Employment change, 2015 to 2024
- 0 pp
- 2023 median house price
- +£24,225
- House-price growth, 2001 to 2023
- -1.5 pp
- Population aged under 25
- -1.3 pp
- Population aged 65 or over
- +0.3 pp
National peer
Mansfield Woodhouse · E63008805
East Midlands. Nearest remaining complete England record. ONS classification: Nearer - Higher deprivation - Residential.
- 2021 population
- +5,685 people
- Population change, 2001 to 2021
- -2.2 pp
- Economic inactivity
- +0.3 pp
- Employment change, 2015 to 2024
- 0 pp
- 2023 median house price
- +£25,725
- House-price growth, 2001 to 2023
- -6.4 pp
- Population aged under 25
- +1.9 pp
- Population aged 65 or over
- -0.9 pp
05 / Evidence synthesis
Coseley evidence synthesis: 2023 median house price, Population aged under 25, Population change, 2001 to 2021
Coseley is recorded as a medium, non-coastal, residential built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: Population aged under 25 → House-price growth, 2001 to 2023 → 2021 population → Economic inactivity → Population aged 65 or over → Employment change, 2015 to 2024 → Population change, 2001 to 2021 → 2023 median house price.
Furthest-to-nearest distance from the middle percentile: 2023 median house price → Population aged under 25 → Population change, 2001 to 2021 → House-price growth, 2001 to 2023 → 2021 population → Economic inactivity → Employment change, 2015 to 2024 → Population aged 65 or over.
Regional peer
2023 median house price: £199,225 · Brownhills delta -£775
Coseley's 2023 median house price is £199,225, a middle half result at percentile 25.6 among 936 complete England records. Using Brownhills as the regional peer, the profile-minus-peer delta is -£775; the peer was selected because nearest complete record in west midlands. For planning, document the observation beside pricing clarity, qualification steps and expectation setting and require comprehension tests using the organisation's real offer and fees before treating the idea as an accepted requirement. The responsible interpretation stops short of intent: a median house price is not a household affordability measure.
Classification peer
Population aged under 25: 28.6% · Staveley (Chesterfield) delta -1.3 pp
At 28.6%, population aged under 25 places Coseley in the middle half and at percentile 66.4 of the reviewed distribution. Staveley (Chesterfield), the named classification peer from East Midlands, differs by -1.3 pp when the calculation is Coseley minus peer. Nearest complete record outside West Midlands with the same ONS combined classification. This evidence can narrow a discovery question around mobile task speed, privacy explanation and channel continuity, while cross-device usability sessions without age-based assumptions supplies the user-level check the aggregate data cannot provide. This remains contextual evidence—an age-group share does not determine channel preference.
National peer
Population change, 2001 to 2021: 6.7% · Mansfield Woodhouse delta -2.2 pp
Population change, 2001 to 2021 is one of Coseley's three furthest-from-middle observations: 6.7%, percentile 34, middle half. Mansfield Woodhouse, the named national peer from East Midlands, differs by -2.2 pp when the calculation is Coseley minus peer. Nearest remaining complete England record. For planning, document the observation beside update cadence, ownership and change-ready content models and require dated user research and a documented content-review cycle before treating the idea as an accepted requirement. The boundary is important: historic population change is neither a forecast nor a lead estimate.
Together, 2023 median house price, population aged under 25, population change, 2001 to 2021 and the constrained comparisons with Brownhills, Staveley (Chesterfield), Mansfield Woodhouse create three separate research tracks for Coseley. They do not form a demand score. Keep each hypothesis independently testable, record contradictory findings and remove a planning assumption when user evidence does not support it.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 25,206 people in 2021
Coseley's recorded population changed from 23,622 in 2001 to 25,206 in 2021 (+6.7%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 19.7% aged 65 or over
The 2021 age-group series records 4,815 people aged 0 to 15, 2,405 aged 16 to 24, 13,036 aged 25 to 64 and 4,957 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 41.3% economically inactive
ONS records economic inactivity at 41.3%. The published composition includes 23.4% retired, 5.4% long-term sick or disabled, 3.8% students and 5.5% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £199,225 median house price in 2023
The median house-price series moved from £58,500 in 2001 to £180,000 in 2021 and £199,225 in 2023, a published change of +240.6%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
What evidence would show that the 2023 median house price contrast between Coseley and Brownhills should alter pricing clarity, qualification steps and expectation setting, rather than remain background context?
Evidence basis: £199,225, middle half, with Coseley minus the regional peer equal to -£775. Validation route: comprehension tests using the organisation's real offer and fees.
- 02
If the classification peer delta of -1.3 pp is included in a brief, what decision about mobile task speed, privacy explanation and channel continuity could it inform and what result would falsify that hypothesis?
The prompt combines one distinctive metric with the named classification comparator selected by the eight-metric method. It does not treat either record as search, lead or customer evidence.
- 03
Before prioritising update cadence, ownership and change-ready content models, which part of dated user research and a documented content-review cycle would verify whether this population change, 2001 to 2021 observation matters to users in Coseley?
Evidence basis: 6.7%, middle half, with Coseley minus the national peer equal to -2.2 pp. Validation route: dated user research and a documented content-review cycle.
- 04
For Coseley's medium, non-coastal, residential built-up area, nearer to a major town or city classification, how should 2023 median house price, population aged under 25, population change, 2001 to 2021 be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Brownhills, Staveley (Chesterfield), Mansfield Woodhouse—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Make service boundaries explicit
Coseley is classified as residential. Explain delivery areas, remote or on-site conditions, response times and exclusions in visible copy. This reduces ambiguity for residents without inventing a local office or multiplying near-identical neighbourhood pages.
- 02
Differentiate from the nearby major centre
Coseley is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Build a broad, task-led accessibility baseline
51.7% of the recorded 2021 age-group total is aged 25 to 64, with meaningful younger and older groups also present. Organise content by task, test keyboard and mobile use, and avoid designing around one assumed demographic persona.
- 04
Prioritise clarity before catalogue expansion
Coseley recorded +6.7% population change from 2001 to 2021 and 0% employment change from 2015 to 2024. Start with the few journeys that can be maintained well, instrument meaningful outcomes and expand only when verified questions or search data show a separate need.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63009922. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Coseley.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Coseley.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.