E63008425 /North West evidence profile
North West evidence profile
Denton (Tameside) digital planning profile
Denton (Tameside) is a medium, non-coastal built-up area in North West. ONS records show a 2021 population of 35,739; the population remained comparatively stable between 2001 and 2021, while the 2015 to 2024 employment series shows strong employment expansion. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63008425
- ITL1 region
- North West
- Coastal
- Non-coastal
- Income-deprivation flag
- Higher deprivation
02 / Context
Three comparisons, with the benchmark stated
13.1% below the 11.2% median across complete England records in this ONS file.
14.3% above the 0% dataset median.
61.2% above the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Lowest decile · percentile position 8.3 of 100.
Highest decile · percentile position 90.4 of 100.
Upper quartile · percentile position 75.3 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:158d164b089…e6ad406bd557
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Denton (Tameside) minus the named peer; a plus sign means the value recorded for Denton (Tameside) is higher.
Regional peer
Prescot · E63008462
North West. Nearest complete record in North West. ONS classification: Nearer - Higher deprivation - Mixed.
- 2021 population
- -3,488 people
- Population change, 2001 to 2021
- -2.2 pp
- Economic inactivity
- -1.5 pp
- Employment change, 2015 to 2024
- 0 pp
- 2023 median house price
- +£1,505
- House-price growth, 2001 to 2023
- +24.2 pp
- Population aged under 25
- +0.5 pp
- Population aged 65 or over
- -0.9 pp
Classification peer
Hadfield · E63008411
East Midlands. Nearest complete record outside North West with the same ONS combined classification. ONS classification: Nearer - Higher deprivation - Residential.
- 2021 population
- +19,468 people
- Population change, 2001 to 2021
- -0.4 pp
- Economic inactivity
- +1.7 pp
- Employment change, 2015 to 2024
- +1.8 pp
- 2023 median house price
- -£23,750
- House-price growth, 2001 to 2023
- +17.9 pp
- Population aged under 25
- +0.7 pp
- Population aged 65 or over
- -0.3 pp
National peer
Bredbury and Woodley · E63008460
North West. Nearest remaining complete England record. ONS classification: Nearer - Higher deprivation - Working.
- 2021 population
- +18,695 people
- Population change, 2001 to 2021
- 0 pp
- Economic inactivity
- -0.4 pp
- Employment change, 2015 to 2024
- +3.2 pp
- 2023 median house price
- -£46,500
- House-price growth, 2001 to 2023
- +3.1 pp
- Population aged under 25
- +0.5 pp
- Population aged 65 or over
- -1.5 pp
05 / Evidence synthesis
Denton (Tameside) evidence synthesis: Population change, 2001 to 2021, House-price growth, 2001 to 2023, 2021 population
Denton (Tameside) is recorded as a medium, non-coastal, residential built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: House-price growth, 2001 to 2023 → 2021 population → Employment change, 2015 to 2024 → Economic inactivity → Population aged 65 or over → Population aged under 25 → 2023 median house price → Population change, 2001 to 2021.
Furthest-to-nearest distance from the middle percentile: Population change, 2001 to 2021 → House-price growth, 2001 to 2023 → 2021 population → 2023 median house price → Employment change, 2015 to 2024 → Population aged under 25 → Population aged 65 or over → Economic inactivity.
Regional peer
Population change, 2001 to 2021: -1.9% · Prescot delta -2.2 pp
For population change, 2001 to 2021, the source reports -1.9% for Denton (Tameside). That sits in the lowest decile, 41.7 percentile points from the middle position. Using Prescot as the regional peer, the profile-minus-peer delta is -2.2 pp; the peer was selected because nearest complete record in north west. Use the contrast to prioritise research into update cadence, ownership and change-ready content models. A decision should wait for dated user research and a documented content-review cycle. It must not be over-read, because historic population change is neither a forecast nor a lead estimate.
Classification peer
House-price growth, 2001 to 2023: 285.3% · Hadfield delta +17.9 pp
House-price growth, 2001 to 2023 is one of Denton (Tameside)'s three furthest-from-middle observations: 285.3%, percentile 90.4, highest decile. For a bounded comparison rather than a national average, Hadfield supplies the classification reference; Denton (Tameside) is +17.9 pp from it on the displayed scale. Its practical use is to frame—not answer—a question about how dated economic context is labelled and maintained; the next evidence should come from source-date checks and user tests for interpretation. It must not be over-read, because historic price growth cannot support a current revenue claim.
National peer
2021 population: 35,739 · Bredbury and Woodley delta +18,695 people
For 2021 population, the source reports 35,739 for Denton (Tameside). That sits in the upper quartile, 25.3 percentile points from the middle position. For a bounded comparison rather than a national average, Bredbury and Woodley supplies the national reference; Denton (Tameside) is +18,695 people from it on the displayed scale. Its practical use is to frame—not answer—a question about content hierarchy and service-capacity assumptions; the next evidence should come from task-frequency interviews and observed completion data. This remains contextual evidence—population size does not establish addressable demand.
This synthesis gives Denton (Tameside) a bounded evidence trail: three furthest-from-middle measures, three named peers and the medium, non-coastal, residential built-up area, nearer to a major town or city classification. The combination is useful for deciding what to investigate, not for predicting enquiries. A website brief should preserve the source dates, validation method and reasons for accepting or rejecting each hypothesis.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 35,739 people in 2021
Denton (Tameside)'s recorded population changed from 36,440 in 2001 to 35,739 in 2021 (-1.9%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 20.1% aged 65 or over
The 2021 age-group series records 6,446 people aged 0 to 15, 3,225 aged 16 to 24, 18,878 aged 25 to 64 and 7,164 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 39.7% economically inactive
ONS records economic inactivity at 39.7%. The published composition includes 23.9% retired, 5% long-term sick or disabled, 3.8% students and 3.9% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £196,500 median house price in 2023
The median house-price series moved from £51,000 in 2001 to £185,000 in 2021 and £196,500 in 2023, a published change of +285.3%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
How should a prototype test update cadence, ownership and change-ready content models without assuming that Denton (Tameside)'s percentile 8.3 position predicts an individual user's needs?
This question is traceable to population change, 2001 to 2021 at percentile 8.3 and a -2.2 pp profile-minus-peer difference, not to inferred local behaviour.
- 02
What evidence would show that the house-price growth, 2001 to 2023 contrast between Denton (Tameside) and Hadfield should alter how dated economic context is labelled and maintained, rather than remain background context?
Hadfield is the constrained classification reference and is classified as Nearer - Higher deprivation - Residential; the question keeps historic price growth cannot support a current revenue claim as an explicit limit.
- 03
What evidence would show that the 2021 population contrast between Denton (Tameside) and Bredbury and Woodley should alter content hierarchy and service-capacity assumptions, rather than remain background context?
Evidence basis: 35,739, upper quartile, with Denton (Tameside) minus the national peer equal to +18,695 people. Validation route: task-frequency interviews and observed completion data.
- 04
For Denton (Tameside)'s medium, non-coastal, residential built-up area, nearer to a major town or city classification, how should population change, 2001 to 2021, house-price growth, 2001 to 2023, 2021 population be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Prescot, Hadfield, Bredbury and Woodley—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Make service boundaries explicit
Denton (Tameside) is classified as residential. Explain delivery areas, remote or on-site conditions, response times and exclusions in visible copy. This reduces ambiguity for residents without inventing a local office or multiplying near-identical neighbourhood pages.
- 02
Differentiate from the nearby major centre
Denton (Tameside) is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Build a broad, task-led accessibility baseline
52.9% of the recorded 2021 age-group total is aged 25 to 64, with meaningful younger and older groups also present. Organise content by task, test keyboard and mobile use, and avoid designing around one assumed demographic persona.
- 04
Prepare the content model for change
Denton (Tameside) recorded -1.9% population change from 2001 to 2021 and +14.3% employment change from 2015 to 2024. Use owned templates, update dates, accountable content roles and measurable conversion events so the site can evolve without publishing unreviewed route permutations.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63008425. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Denton (Tameside).
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Denton (Tameside).
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.