E63007817 /Yorkshire and The Humber evidence profile
Yorkshire and The Humber evidence profile
Bingley digital planning profile
Bingley is a medium, non-coastal built-up area in Yorkshire and The Humber. ONS records show a 2021 population of 21,334; the population grew steadily between 2001 and 2021, while the 2015 to 2024 employment series shows a material employment contraction. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63007817
- ITL1 region
- Yorkshire and The Humber
- Coastal
- Non-coastal
- Income-deprivation flag
- Lower deprivation
02 / Context
Three comparisons, with the benchmark stated
2.7% below the 11.2% median across complete England records in this ONS file.
25% below the 0% dataset median.
31.8% below the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Lowest decile · percentile position 2.5 of 100.
Lower quartile · percentile position 21.3 of 100.
Lower quartile · percentile position 22.3 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:fb5b990b32b…cbd33553f55a
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Bingley minus the named peer; a plus sign means the value recorded for Bingley is higher.
Regional peer
Wickersley and Bramley · E63008453
Yorkshire and The Humber. Nearest complete record in Yorkshire and The Humber. ONS classification: Nearer - Lower deprivation - Residential.
- 2021 population
- -3,319 people
- Population change, 2001 to 2021
- -3.9 pp
- Economic inactivity
- -1.1 pp
- Employment change, 2015 to 2024
- -5 pp
- 2023 median house price
- -£10,000
- House-price growth, 2001 to 2023
- -25.2 pp
- Population aged under 25
- -0.5 pp
- Population aged 65 or over
- -0.4 pp
Classification peer
Ryton · E63007185
North East. Nearest complete record outside Yorkshire and The Humber with the same ONS combined classification. ONS classification: Nearer - Lower deprivation - Residential.
- 2021 population
- +12,530 people
- Population change, 2001 to 2021
- -0.6 pp
- Economic inactivity
- +0.6 pp
- Employment change, 2015 to 2024
- -2.8 pp
- 2023 median house price
- -£14,995
- House-price growth, 2001 to 2023
- -20.7 pp
- Population aged under 25
- -0.7 pp
- Population aged 65 or over
- +1.7 pp
National peer
Leominster · E63010538
West Midlands. Nearest remaining complete England record. ONS classification: Further - Higher deprivation - Mixed.
- 2021 population
- +10,128 people
- Population change, 2001 to 2021
- +1.2 pp
- Economic inactivity
- -3.5 pp
- Employment change, 2015 to 2024
- -5 pp
- 2023 median house price
- -£6,000
- House-price growth, 2001 to 2023
- +4.1 pp
- Population aged under 25
- -1.7 pp
- Population aged 65 or over
- -1.6 pp
05 / Evidence synthesis
Bingley evidence synthesis: Employment change, 2015 to 2024, Population aged under 25, 2023 median house price
Bingley is recorded as a medium, non-coastal, residential built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: Population aged 65 or over → 2021 population → Economic inactivity → Population change, 2001 to 2021 → House-price growth, 2001 to 2023 → 2023 median house price → Population aged under 25 → Employment change, 2015 to 2024.
Furthest-to-nearest distance from the middle percentile: Employment change, 2015 to 2024 → Population aged under 25 → 2023 median house price → House-price growth, 2001 to 2023 → Population aged 65 or over → Population change, 2001 to 2021 → 2021 population → Economic inactivity.
Regional peer
Employment change, 2015 to 2024: -25% · Wickersley and Bramley delta -5 pp
At -25%, employment change, 2015 to 2024 places Bingley in the lowest decile and at percentile 2.5 of the reviewed distribution. For a bounded comparison rather than a national average, Wickersley and Bramley supplies the regional reference; Bingley is -5 pp from it on the displayed scale. This evidence can narrow a discovery question around the separation of employer, worker and customer journeys, while journey interviews plus measured form and contact outcomes supplies the user-level check the aggregate data cannot provide. It must not be over-read, because employment change does not prove commercial search intent.
Classification peer
Population aged under 25: 25.2% · Ryton delta -0.7 pp
For population aged under 25, the source reports 25.2% for Bingley. That sits in the lower quartile, 28.7 percentile points from the middle position. Using Ryton as the classification peer, the profile-minus-peer delta is -0.7 pp; the peer was selected because nearest complete record outside yorkshire and the humber with the same ons combined classification. Treat this combination as a hypothesis about mobile task speed, privacy explanation and channel continuity, and test it through cross-device usability sessions without age-based assumptions. The boundary is important: an age-group share does not determine channel preference.
National peer
2023 median house price: £190,000 · Leominster delta -£6,000
Among the eight reviewed measures, 2023 median house price stands out for Bingley at £190,000; its percentile position is 22.3 and its band is lower quartile. The constrained national comparison is Leominster (E63010538). On this measure, Bingley minus that record is -£6,000; the selection basis is nearest remaining complete england record. Use the contrast to prioritise research into pricing clarity, qualification steps and expectation setting. A decision should wait for comprehension tests using the organisation's real offer and fees. It must not be over-read, because a median house price is not a household affordability measure.
Bingley's evidence pattern combines the medium, non-coastal, residential built-up area, nearer to a major town or city frame with three percentile observations and peer-specific deltas. That combination can make discovery more precise, but it cannot establish what residents want or whether a service has local demand. Decisions should remain reversible until direct research or measured website behaviour confirms them.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 21,334 people in 2021
Bingley's recorded population changed from 19,655 in 2001 to 21,334 in 2021 (+8.5%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 23.4% aged 65 or over
The 2021 age-group series records 3,750 people aged 0 to 15, 1,636 aged 16 to 24, 10,970 aged 25 to 64 and 4,988 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 40% economically inactive
ONS records economic inactivity at 40%. The published composition includes 28.3% retired, 3.2% long-term sick or disabled, 3.6% students and 2.8% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £190,000 median house price in 2023
The median house-price series moved from £65,000 in 2001 to £184,000 in 2021 and £190,000 in 2023, a published change of +192.3%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
Which real user task would justify changing the separation of employer, worker and customer journeys after seeing Bingley's employment change, 2015 to 2024 position and its -5 pp difference from Wickersley and Bramley?
The prompt combines one distinctive metric with the named regional comparator selected by the eight-metric method. It does not treat either record as search, lead or customer evidence.
- 02
What evidence would show that the population aged under 25 contrast between Bingley and Ryton should alter mobile task speed, privacy explanation and channel continuity, rather than remain background context?
This question is traceable to population aged under 25 at percentile 21.3 and a -0.7 pp profile-minus-peer difference, not to inferred local behaviour.
- 03
Which real user task would justify changing pricing clarity, qualification steps and expectation setting after seeing Bingley's 2023 median house price position and its -£6,000 difference from Leominster?
Leominster is the constrained national reference and is classified as Further - Higher deprivation - Mixed; the question keeps a median house price is not a household affordability measure as an explicit limit.
- 04
For Bingley's medium, non-coastal, residential built-up area, nearer to a major town or city classification, how should employment change, 2015 to 2024, population aged under 25, 2023 median house price be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Wickersley and Bramley, Ryton, Leominster—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Make service boundaries explicit
Bingley is classified as residential. Explain delivery areas, remote or on-site conditions, response times and exclusions in visible copy. This reduces ambiguity for residents without inventing a local office or multiplying near-identical neighbourhood pages.
- 02
Differentiate from the nearby major centre
Bingley is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Treat readability as a conversion requirement
23.4% of the recorded 2021 age-group total is aged 65 or over. Use plain language, strong focus states, generous type, keyboard-operable controls and a non-digital contact alternative; validate these choices with real users rather than assuming age determines ability.
- 04
Prioritise clarity before catalogue expansion
Bingley recorded +8.5% population change from 2001 to 2021 and -25% employment change from 2015 to 2024. Start with the few journeys that can be maintained well, instrument meaningful outcomes and expand only when verified questions or search data show a separate need.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63007817. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Bingley.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Bingley.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.