E63007814 /Yorkshire and The Humber evidence profile
Yorkshire and The Humber evidence profile
Beverley digital planning profile
Beverley is a medium, non-coastal built-up area in Yorkshire and The Humber. ONS records show a 2021 population of 30,933; the population grew steadily between 2001 and 2021, while the 2015 to 2024 employment series shows modest employment growth. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63007814
- ITL1 region
- Yorkshire and The Humber
- Coastal
- Non-coastal
- Income-deprivation flag
- Lower deprivation
02 / Context
Three comparisons, with the benchmark stated
4% below the 11.2% median across complete England records in this ONS file.
6.3% above the 0% dataset median.
27.6% above the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Lower quartile · percentile position 10.8 of 100.
Upper quartile · percentile position 81.6 of 100.
Middle half · percentile position 74.5 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:e9df4234e6c…72ef7d9ef081
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Beverley minus the named peer; a plus sign means the value recorded for Beverley is higher.
Regional peer
Willerby, Anlaby and Kirk Ella · E63007942
Yorkshire and The Humber. Nearest complete record in Yorkshire and The Humber. ONS classification: Nearer - Lower deprivation - Mixed.
- 2021 population
- +11,355 people
- Population change, 2001 to 2021
- +5 pp
- Economic inactivity
- -0.6 pp
- Employment change, 2015 to 2024
- -10.4 pp
- 2023 median house price
- -£22,248
- House-price growth, 2001 to 2023
- +3.9 pp
- Population aged under 25
- -0.6 pp
- Population aged 65 or over
- -2.1 pp
Classification peer
Hazel Grove · E63008522
North West. Nearest complete record outside Yorkshire and The Humber with the same ONS combined classification. ONS classification: Nearer - Lower deprivation - Working.
- 2021 population
- +10,770 people
- Population change, 2001 to 2021
- +3.6 pp
- Economic inactivity
- +2.5 pp
- Employment change, 2015 to 2024
- +6.3 pp
- 2023 median house price
- -£40,000
- House-price growth, 2001 to 2023
- +23.7 pp
- Population aged under 25
- -1.9 pp
- Population aged 65 or over
- +1.3 pp
National peer
Burntwood · E63009640
West Midlands. Nearest remaining complete England record. ONS classification: Nearer - Medium deprivation - Residential.
- 2021 population
- +2,761 people
- Population change, 2001 to 2021
- +6.4 pp
- Economic inactivity
- +0.5 pp
- Employment change, 2015 to 2024
- +6.3 pp
- 2023 median house price
- +£15,000
- House-price growth, 2001 to 2023
- +20.7 pp
- Population aged under 25
- -1.5 pp
- Population aged 65 or over
- +0.3 pp
05 / Evidence synthesis
Beverley evidence synthesis: Population aged under 25, Population aged 65 or over, House-price growth, 2001 to 2023
Beverley is recorded as a medium, non-coastal, working built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: Population aged 65 or over → House-price growth, 2001 to 2023 → 2021 population → Economic inactivity → Employment change, 2015 to 2024 → 2023 median house price → Population change, 2001 to 2021 → Population aged under 25.
Furthest-to-nearest distance from the middle percentile: Population aged under 25 → Population aged 65 or over → House-price growth, 2001 to 2023 → 2021 population → Economic inactivity → Population change, 2001 to 2021 → Employment change, 2015 to 2024 → 2023 median house price.
Regional peer
Population aged under 25: 23.8% · Willerby, Anlaby and Kirk Ella delta -0.6 pp
At 23.8%, population aged under 25 places Beverley in the lower quartile and at percentile 10.8 of the reviewed distribution. Willerby, Anlaby and Kirk Ella, the named regional peer from Yorkshire and The Humber, differs by -0.6 pp when the calculation is Beverley minus peer. Nearest complete record in Yorkshire and The Humber. Treat this combination as a hypothesis about mobile task speed, privacy explanation and channel continuity, and test it through cross-device usability sessions without age-based assumptions. The responsible interpretation stops short of intent: an age-group share does not determine channel preference.
Classification peer
Population aged 65 or over: 25.2% · Hazel Grove delta +1.3 pp
Beverley's population aged 65 or over is 25.2%, a upper quartile result at percentile 81.6 among 936 complete England records. Against Hazel Grove's reviewed classification record, the displayed delta is +1.3 pp. That comparator comes from the documented rule: nearest complete record outside yorkshire and the humber with the same ons combined classification. Use the contrast to prioritise research into readability, keyboard access and assisted alternatives. A decision should wait for inclusive usability sessions and accessibility conformance checks. This remains contextual evidence—an age-group share does not determine digital ability.
National peer
House-price growth, 2001 to 2023: 251.7% · Burntwood delta +20.7 pp
House-price growth, 2001 to 2023 is one of Beverley's three furthest-from-middle observations: 251.7%, percentile 74.5, middle half. Burntwood, the named national peer from West Midlands, differs by +20.7 pp when the calculation is Beverley minus peer. Nearest remaining complete England record. Its practical use is to frame—not answer—a question about how dated economic context is labelled and maintained; the next evidence should come from source-date checks and user tests for interpretation. This remains contextual evidence—historic price growth cannot support a current revenue claim.
The distinctive metrics are not interchangeable: population aged under 25, population aged 65 or over, house-price growth, 2001 to 2023 each raise a different planning question when read beside Willerby, Anlaby and Kirk Ella, Hazel Grove, Burntwood. For Beverley, the safe next step is therefore three small verification tasks rather than one demographic persona, locality claim or generic area-page conclusion.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 30,933 people in 2021
Beverley's recorded population changed from 28,846 in 2001 to 30,933 in 2021 (+7.2%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 25.2% aged 65 or over
The 2021 age-group series records 4,815 people aged 0 to 15, 2,554 aged 16 to 24, 15,775 aged 25 to 64 and 7,796 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 41.9% economically inactive
ONS records economic inactivity at 41.9%. The published composition includes 30.4% retired, 3% long-term sick or disabled, 3.5% students and 3.1% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £255,000 median house price in 2023
The median house-price series moved from £72,500 in 2001 to £230,000 in 2021 and £255,000 in 2023, a published change of +251.7%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
How should a prototype test mobile task speed, privacy explanation and channel continuity without assuming that Beverley's percentile 10.8 position predicts an individual user's needs?
This question is traceable to population aged under 25 at percentile 10.8 and a -0.6 pp profile-minus-peer difference, not to inferred local behaviour.
- 02
Which real user task would justify changing readability, keyboard access and assisted alternatives after seeing Beverley's population aged 65 or over position and its +1.3 pp difference from Hazel Grove?
This question is traceable to population aged 65 or over at percentile 81.6 and a +1.3 pp profile-minus-peer difference, not to inferred local behaviour.
- 03
If the national peer delta of +20.7 pp is included in a brief, what decision about how dated economic context is labelled and maintained could it inform and what result would falsify that hypothesis?
This question is traceable to house-price growth, 2001 to 2023 at percentile 74.5 and a +20.7 pp profile-minus-peer difference, not to inferred local behaviour.
- 04
For Beverley's medium, non-coastal, working built-up area, nearer to a major town or city classification, how should population aged under 25, population aged 65 or over, house-price growth, 2001 to 2023 be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Willerby, Anlaby and Kirk Ella, Hazel Grove, Burntwood—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Separate employer and customer journeys
Beverley is classified as a working town. A useful website brief should separate recruitment, procurement and customer tasks, then give each journey its own proof, contact route and success measure instead of forcing every visitor through one generic enquiry page.
- 02
Differentiate from the nearby major centre
Beverley is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Treat readability as a conversion requirement
25.2% of the recorded 2021 age-group total is aged 65 or over. Use plain language, strong focus states, generous type, keyboard-operable controls and a non-digital contact alternative; validate these choices with real users rather than assuming age determines ability.
- 04
Prioritise clarity before catalogue expansion
Beverley recorded +7.2% population change from 2001 to 2021 and +6.3% employment change from 2015 to 2024. Start with the few journeys that can be maintained well, instrument meaningful outcomes and expand only when verified questions or search data show a separate need.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63007814. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Beverley.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Beverley.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.