E63007806 /Yorkshire and The Humber evidence profile
Yorkshire and The Humber evidence profile
Keighley digital planning profile
Keighley is a medium, non-coastal built-up area in Yorkshire and The Humber. ONS records show a 2021 population of 49,034; the population grew steadily between 2001 and 2021, while the 2015 to 2024 employment series shows a flat employment count. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63007806
- ITL1 region
- Yorkshire and The Humber
- Coastal
- Non-coastal
- Income-deprivation flag
- Higher deprivation
02 / Context
Three comparisons, with the benchmark stated
0.3% above the 11.2% median across complete England records in this ONS file.
in line with the 0% dataset median.
2.7% above the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Highest decile · percentile position 95.4 of 100.
Lowest decile · percentile position 6 of 100.
Lower quartile · percentile position 11.4 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:5e8117d51b6…c3ed511322e6
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Keighley minus the named peer; a plus sign means the value recorded for Keighley is higher.
Regional peer
Batley · E63007983
Yorkshire and The Humber. Nearest complete record in Yorkshire and The Humber. ONS classification: Nearer - Higher deprivation - Working.
- 2021 population
- +4,540 people
- Population change, 2001 to 2021
- +4.1 pp
- Economic inactivity
- +1.4 pp
- Employment change, 2015 to 2024
- -10.5 pp
- 2023 median house price
- -£21,750
- House-price growth, 2001 to 2023
- -11.5 pp
- Population aged under 25
- +0.6 pp
- Population aged 65 or over
- +0.8 pp
Classification peer
Accrington · E63007960
North West. Nearest complete record outside Yorkshire and The Humber with the same ONS combined classification. ONS classification: Nearer - Higher deprivation - Mixed.
- 2021 population
- +14,137 people
- Population change, 2001 to 2021
- +6.5 pp
- Economic inactivity
- -0.8 pp
- Employment change, 2015 to 2024
- -9.1 pp
- 2023 median house price
- +£33,250
- House-price growth, 2001 to 2023
- -44.6 pp
- Population aged under 25
- +0.7 pp
- Population aged 65 or over
- -0.1 pp
National peer
Lancaster · E63007656
North West. Nearest remaining complete England record. ONS classification: Further - Higher deprivation - Mixed.
- 2021 population
- -3,612 people
- Population change, 2001 to 2021
- -0.5 pp
- Economic inactivity
- -0.2 pp
- Employment change, 2015 to 2024
- -9.1 pp
- 2023 median house price
- -£28,750
- House-price growth, 2001 to 2023
- +13.6 pp
- Population aged under 25
- -1.4 pp
- Population aged 65 or over
- +0.7 pp
05 / Evidence synthesis
Keighley evidence synthesis: Population aged under 25, 2023 median house price, Population aged 65 or over
Keighley is recorded as a medium, non-coastal, mixed built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: Population aged under 25 → 2021 population → Economic inactivity → House-price growth, 2001 to 2023 → Population change, 2001 to 2021 → Employment change, 2015 to 2024 → Population aged 65 or over → 2023 median house price.
Furthest-to-nearest distance from the middle percentile: Population aged under 25 → 2023 median house price → Population aged 65 or over → 2021 population → Economic inactivity → Employment change, 2015 to 2024 → House-price growth, 2001 to 2023 → Population change, 2001 to 2021.
Regional peer
Population aged under 25: 34.8% · Batley delta +0.6 pp
For population aged under 25, the source reports 34.8% for Keighley. That sits in the highest decile, 45.4 percentile points from the middle position. Using Batley as the regional peer, the profile-minus-peer delta is +0.6 pp; the peer was selected because nearest complete record in yorkshire and the humber. Treat this combination as a hypothesis about mobile task speed, privacy explanation and channel continuity, and test it through cross-device usability sessions without age-based assumptions. No user or market conclusion follows automatically; an age-group share does not determine channel preference.
Classification peer
2023 median house price: £137,250 · Accrington delta +£33,250
Among the eight reviewed measures, 2023 median house price stands out for Keighley at £137,250; its percentile position is 6 and its band is lowest decile. The same-source classification check uses Accrington, classified as Nearer - Higher deprivation - Mixed. The Keighley-minus-Accrington delta on this metric is +£33,250. A defensible brief can turn the pair into a verification task for pricing clarity, qualification steps and expectation setting, using comprehension tests using the organisation's real offer and fees before changing the information architecture. Keep the inference narrow: a median house price is not a household affordability measure.
National peer
Population aged 65 or over: 15.1% · Lancaster delta +0.7 pp
For population aged 65 or over, the source reports 15.1% for Keighley. That sits in the lower quartile, 38.6 percentile points from the middle position. The constrained national comparison is Lancaster (E63007656). On this measure, Keighley minus that record is +0.7 pp; the selection basis is nearest remaining complete england record. Treat this combination as a hypothesis about readability, keyboard access and assisted alternatives, and test it through inclusive usability sessions and accessibility conformance checks. The boundary is important: an age-group share does not determine digital ability.
Together, population aged under 25, 2023 median house price, population aged 65 or over and the constrained comparisons with Batley, Accrington, Lancaster create three separate research tracks for Keighley. They do not form a demand score. Keep each hypothesis independently testable, record contradictory findings and remove a planning assumption when user evidence does not support it.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 49,034 people in 2021
Keighley's recorded population changed from 43,986 in 2001 to 49,034 in 2021 (+11.5%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 15.1% aged 65 or over
The 2021 age-group series records 11,479 people aged 0 to 15, 5,605 aged 16 to 24, 24,568 aged 25 to 64 and 7,396 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 43.5% economically inactive
ONS records economic inactivity at 43.5%. The published composition includes 19.1% retired, 6% long-term sick or disabled, 5.6% students and 8.4% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £137,250 median house price in 2023
The median house-price series moved from £42,000 in 2001 to £132,000 in 2021 and £137,250 in 2023, a published change of +226.8%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
Before prioritising mobile task speed, privacy explanation and channel continuity, which part of cross-device usability sessions without age-based assumptions would verify whether this population aged under 25 observation matters to users in Keighley?
Batley is the constrained regional reference and is classified as Nearer - Higher deprivation - Working; the question keeps an age-group share does not determine channel preference as an explicit limit.
- 02
If the classification peer delta of +£33,250 is included in a brief, what decision about pricing clarity, qualification steps and expectation setting could it inform and what result would falsify that hypothesis?
Evidence basis: £137,250, lowest decile, with Keighley minus the classification peer equal to +£33,250. Validation route: comprehension tests using the organisation's real offer and fees.
- 03
Where should the team record uncertainty when using Keighley's population aged 65 or over value and the Lancaster comparison to discuss readability, keyboard access and assisted alternatives?
This question is traceable to population aged 65 or over at percentile 11.4 and a +0.7 pp profile-minus-peer difference, not to inferred local behaviour.
- 04
For Keighley's medium, non-coastal, mixed built-up area, nearer to a major town or city classification, how should population aged under 25, 2023 median house price, population aged 65 or over be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Batley, Accrington, Lancaster—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Design for mixed local intent
Keighley has a mixed job-density classification. The information architecture should distinguish business, resident and visitor tasks where the organisation actually serves them, while sharing one evidence library so claims remain consistent across journeys.
- 02
Differentiate from the nearby major centre
Keighley is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Support quick comparison without hiding detail
34.8% of the recorded 2021 age-group total is under 25. Lead with concise task summaries and responsive performance, while keeping fees, eligibility, privacy and next steps available in the same journey rather than behind a social-only channel.
- 04
Prepare the content model for change
Keighley recorded +11.5% population change from 2001 to 2021 and 0% employment change from 2015 to 2024. Use owned templates, update dates, accountable content roles and measurable conversion events so the site can evolve without publishing unreviewed route permutations.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63007806. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Keighley.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Keighley.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.