E63007423 /North East evidence profile
North East evidence profile
Thornaby-on-Tees digital planning profile
Thornaby-on-Tees is a medium, non-coastal built-up area in North East. ONS records show a 2021 population of 23,352; the population remained comparatively stable between 2001 and 2021, while the 2015 to 2024 employment series shows a modest employment contraction. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63007423
- ITL1 region
- North East
- Coastal
- Non-coastal
- Income-deprivation flag
- Higher deprivation
02 / Context
Three comparisons, with the benchmark stated
8% below the 11.2% median across complete England records in this ONS file.
7.1% below the 0% dataset median.
31.7% below the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Lowest decile · percentile position 1.9 of 100.
Upper quartile · percentile position 82.7 of 100.
Lower quartile · percentile position 19.4 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:a96f869fcbc…4e78f5ad0e45
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Thornaby-on-Tees minus the named peer; a plus sign means the value recorded for Thornaby-on-Tees is higher.
Regional peer
Jarrow · E63007182
North East. Nearest complete record in North East. ONS classification: Nearer - Higher deprivation - Mixed.
- 2021 population
- -5,907 people
- Population change, 2001 to 2021
- +9.3 pp
- Economic inactivity
- -1 pp
- Employment change, 2015 to 2024
- -7.1 pp
- 2023 median house price
- -£10,000
- House-price growth, 2001 to 2023
- -7.6 pp
- Population aged under 25
- +2.2 pp
- Population aged 65 or over
- -2.2 pp
Classification peer
Rotherham · E63008458
Yorkshire and The Humber. Nearest complete record outside North East with the same ONS combined classification. ONS classification: Nearer - Higher deprivation - Working.
- 2021 population
- -47,409 people
- Population change, 2001 to 2021
- -0.6 pp
- Economic inactivity
- -1.2 pp
- Employment change, 2015 to 2024
- -4.3 pp
- 2023 median house price
- -£18,000
- House-price growth, 2001 to 2023
- -18.8 pp
- Population aged under 25
- -1.6 pp
- Population aged 65 or over
- +2 pp
National peer
Colne · E63007813
North West. Nearest remaining complete England record. ONS classification: Nearer - Higher deprivation - Mixed.
- 2021 population
- +4,438 people
- Population change, 2001 to 2021
- +3.4 pp
- Economic inactivity
- +2.9 pp
- Employment change, 2015 to 2024
- -7.1 pp
- 2023 median house price
- £0
- House-price growth, 2001 to 2023
- -26.1 pp
- Population aged under 25
- +1.6 pp
- Population aged 65 or over
- -0.9 pp
05 / Evidence synthesis
Thornaby-on-Tees evidence synthesis: 2023 median house price, Economic inactivity, Employment change, 2015 to 2024
Thornaby-on-Tees is recorded as a medium, non-coastal, working built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: Economic inactivity → Population aged under 25 → 2021 population → Population aged 65 or over → House-price growth, 2001 to 2023 → Population change, 2001 to 2021 → Employment change, 2015 to 2024 → 2023 median house price.
Furthest-to-nearest distance from the middle percentile: 2023 median house price → Economic inactivity → Employment change, 2015 to 2024 → Population aged under 25 → Population change, 2001 to 2021 → House-price growth, 2001 to 2023 → Population aged 65 or over → 2021 population.
Regional peer
2023 median house price: £125,000 · Jarrow delta -£10,000
For 2023 median house price, the source reports £125,000 for Thornaby-on-Tees. That sits in the lowest decile, 48.1 percentile points from the middle position. Jarrow, the named regional peer from North East, differs by -£10,000 when the calculation is Thornaby-on-Tees minus peer. Nearest complete record in North East. Its practical use is to frame—not answer—a question about pricing clarity, qualification steps and expectation setting; the next evidence should come from comprehension tests using the organisation's real offer and fees. The boundary is important: a median house price is not a household affordability measure.
Classification peer
Economic inactivity: 44.4% · Rotherham delta -1.2 pp
The reviewed record positions Thornaby-on-Tees at percentile 82.7 for economic inactivity; its published value is 44.4% and its band is upper quartile. Against Rotherham's reviewed classification record, the displayed delta is -1.2 pp. That comparator comes from the documented rule: nearest complete record outside north east with the same ons combined classification. Treat this combination as a hypothesis about assisted, accessible and non-digital completion routes, and test it through accessibility testing across real tasks and support-channel evidence. The boundary is important: an aggregate inactivity rate cannot describe an individual visitor.
National peer
Employment change, 2015 to 2024: -7.1% · Colne delta -7.1 pp
For employment change, 2015 to 2024, the source reports -7.1% for Thornaby-on-Tees. That sits in the lower quartile, 30.6 percentile points from the middle position. Against Colne's reviewed national record, the displayed delta is -7.1 pp. That comparator comes from the documented rule: nearest remaining complete england record. Its practical use is to frame—not answer—a question about the separation of employer, worker and customer journeys; the next evidence should come from journey interviews plus measured form and contact outcomes. This remains contextual evidence—employment change does not prove commercial search intent.
This synthesis gives Thornaby-on-Tees a bounded evidence trail: three furthest-from-middle measures, three named peers and the medium, non-coastal, working built-up area, nearer to a major town or city classification. The combination is useful for deciding what to investigate, not for predicting enquiries. A website brief should preserve the source dates, validation method and reasons for accepting or rejecting each hypothesis.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 23,352 people in 2021
Thornaby-on-Tees's recorded population changed from 22,620 in 2001 to 23,352 in 2021 (+3.2%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 18.6% aged 65 or over
The 2021 age-group series records 4,722 people aged 0 to 15, 2,288 aged 16 to 24, 11,999 aged 25 to 64 and 4,352 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 44.4% economically inactive
ONS records economic inactivity at 44.4%. The published composition includes 22.1% retired, 7.1% long-term sick or disabled, 4.6% students and 6% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £125,000 median house price in 2023
The median house-price series moved from £42,750 in 2001 to £117,000 in 2021 and £125,000 in 2023, a published change of +192.4%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
How should a prototype test pricing clarity, qualification steps and expectation setting without assuming that Thornaby-on-Tees's percentile 1.9 position predicts an individual user's needs?
This question is traceable to 2023 median house price at percentile 1.9 and a -£10,000 profile-minus-peer difference, not to inferred local behaviour.
- 02
Where should the team record uncertainty when using Thornaby-on-Tees's economic inactivity value and the Rotherham comparison to discuss assisted, accessible and non-digital completion routes?
Rotherham is the constrained classification reference and is classified as Nearer - Higher deprivation - Working; the question keeps an aggregate inactivity rate cannot describe an individual visitor as an explicit limit.
- 03
How should a prototype test the separation of employer, worker and customer journeys without assuming that Thornaby-on-Tees's percentile 19.4 position predicts an individual user's needs?
Colne is the constrained national reference and is classified as Nearer - Higher deprivation - Mixed; the question keeps employment change does not prove commercial search intent as an explicit limit.
- 04
For Thornaby-on-Tees's medium, non-coastal, working built-up area, nearer to a major town or city classification, how should 2023 median house price, economic inactivity, employment change, 2015 to 2024 be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Jarrow, Rotherham, Colne—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Separate employer and customer journeys
Thornaby-on-Tees is classified as a working town. A useful website brief should separate recruitment, procurement and customer tasks, then give each journey its own proof, contact route and success measure instead of forcing every visitor through one generic enquiry page.
- 02
Differentiate from the nearby major centre
Thornaby-on-Tees is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Support quick comparison without hiding detail
30% of the recorded 2021 age-group total is under 25. Lead with concise task summaries and responsive performance, while keeping fees, eligibility, privacy and next steps available in the same journey rather than behind a social-only channel.
- 04
Prioritise clarity before catalogue expansion
Thornaby-on-Tees recorded +3.2% population change from 2001 to 2021 and -7.1% employment change from 2015 to 2024. Start with the few journeys that can be maintained well, instrument meaningful outcomes and expand only when verified questions or search data show a separate need.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63007423. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Thornaby-on-Tees.
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Thornaby-on-Tees.
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.