E63007141 /North East evidence profile
North East evidence profile
Blyth (Northumberland) digital planning profile
Blyth (Northumberland) is a medium, coastal built-up area in North East. ONS records show a 2021 population of 39,731; the population grew steadily between 2001 and 2021, while the 2015 to 2024 employment series shows strong employment expansion. This profile turns those public observations into a reviewable website-planning brief without claiming that the figures measure searches, leads or Mosalio's physical presence.
01 / Data snapshot
What the reviewed source records
- BUA24 code
- E63007141
- ITL1 region
- North East
- Coastal
- Coastal
- Income-deprivation flag
- Higher deprivation
02 / Context
Three comparisons, with the benchmark stated
0.8% below the 11.2% median across complete England records in this ONS file.
10% above the 0% dataset median.
25.2% below the 224.1% dataset median.
These medians use every complete England record accepted from the same ONS file. They are descriptive context, not targets, forecasts or a national demand model.
03 / Distinctive pattern
Where this record sits within 936 complete England profiles
Lowest decile · percentile position 6.5 of 100.
Upper quartile · percentile position 77.2 of 100.
Middle half · percentile position 73.2 of 100.
These are the three values furthest from the middle percentile position for this record. A higher position means a higher published value, not a better outcome or evidence of search demand.
Evidence fingerprint: sha256:38e24954360…0189012e0187
04 / Constrained peers
Three named comparisons from the same reviewed source
Each peer is selected from all 936complete England records using the documented eight-metric distance. Deltas are Blyth (Northumberland) minus the named peer; a plus sign means the value recorded for Blyth (Northumberland) is higher.
Regional peer
Bishop Auckland · E63007359
North East. Nearest complete record in North East. ONS classification: Nearer - Higher deprivation - Working.
- 2021 population
- +17,137 people
- Population change, 2001 to 2021
- -2.7 pp
- Economic inactivity
- -2 pp
- Employment change, 2015 to 2024
- +10 pp
- 2023 median house price
- +£12,875
- House-price growth, 2001 to 2023
- +27.7 pp
- Population aged under 25
- +0.6 pp
- Population aged 65 or over
- -1.4 pp
Classification peer
Atherton · E63008308
North West. Nearest complete record outside North East with the same ONS combined classification. ONS classification: Nearer - Higher deprivation - Residential.
- 2021 population
- +12,410 people
- Population change, 2001 to 2021
- -4.4 pp
- Economic inactivity
- +2.3 pp
- Employment change, 2015 to 2024
- -10 pp
- 2023 median house price
- -£26,000
- House-price growth, 2001 to 2023
- -31.1 pp
- Population aged under 25
- +0.5 pp
- Population aged 65 or over
- +0.2 pp
National peer
Widnes · E63008526
North West. Nearest remaining complete England record. ONS classification: Nearer - Higher deprivation - Mixed.
- 2021 population
- -20,207 people
- Population change, 2001 to 2021
- -2.1 pp
- Economic inactivity
- +3.3 pp
- Employment change, 2015 to 2024
- +5 pp
- 2023 median house price
- -£31,000
- House-price growth, 2001 to 2023
- -10.5 pp
- Population aged under 25
- -0.2 pp
- Population aged 65 or over
- +1.5 pp
05 / Evidence synthesis
Blyth (Northumberland) evidence synthesis: 2023 median house price, 2021 population, Economic inactivity
Blyth (Northumberland) is recorded as a medium, coastal, residential built-up area, nearer to a major town or city. This classification sets a transparent frame for the three observations below; it is not a persona, a service-area promise or proof of local search demand. Each finding pairs one distinctive percentile measure with one independently selected peer and one explicit validation route.
Eight-metric evidence matrix
The matrix shows every measure used by the peer-distance method, not only the three most distinctive values. Direction describes the published value relative to the middle percentile position; it is not a positive or negative judgement.
Highest-to-lowest percentile order: 2021 population → Economic inactivity → Population aged under 25 → Employment change, 2015 to 2024 → Population change, 2001 to 2021 → Population aged 65 or over → House-price growth, 2001 to 2023 → 2023 median house price.
Furthest-to-nearest distance from the middle percentile: 2023 median house price → 2021 population → Economic inactivity → House-price growth, 2001 to 2023 → Population aged under 25 → Employment change, 2015 to 2024 → Population aged 65 or over → Population change, 2001 to 2021.
Regional peer
2023 median house price: £139,000 · Bishop Auckland delta +£12,875
2023 median house price is one of Blyth (Northumberland)'s three furthest-from-middle observations: £139,000, percentile 6.5, lowest decile. The same-source regional check uses Bishop Auckland, classified as Nearer - Higher deprivation - Working. The Blyth (Northumberland)-minus-Bishop Auckland delta on this metric is +£12,875. For planning, document the observation beside pricing clarity, qualification steps and expectation setting and require comprehension tests using the organisation's real offer and fees before treating the idea as an accepted requirement. The boundary is important: a median house price is not a household affordability measure.
Classification peer
2021 population: 39,731 · Atherton delta +12,410 people
At 39,731, 2021 population places Blyth (Northumberland) in the upper quartile and at percentile 77.2 of the reviewed distribution. Using Atherton as the classification peer, the profile-minus-peer delta is +12,410 people; the peer was selected because nearest complete record outside north east with the same ons combined classification. Its practical use is to frame—not answer—a question about content hierarchy and service-capacity assumptions; the next evidence should come from task-frequency interviews and observed completion data. No user or market conclusion follows automatically; population size does not establish addressable demand.
National peer
Economic inactivity: 42.6% · Widnes delta +3.3 pp
Blyth (Northumberland)'s economic inactivity is 42.6%, a middle half result at percentile 73.2 among 936 complete England records. The constrained national comparison is Widnes (E63008526). On this measure, Blyth (Northumberland) minus that record is +3.3 pp; the selection basis is nearest remaining complete england record. For planning, document the observation beside assisted, accessible and non-digital completion routes and require accessibility testing across real tasks and support-channel evidence before treating the idea as an accepted requirement. The responsible interpretation stops short of intent: an aggregate inactivity rate cannot describe an individual visitor.
Together, 2023 median house price, 2021 population, economic inactivity and the constrained comparisons with Bishop Auckland, Atherton, Widnes create three separate research tracks for Blyth (Northumberland). They do not form a demand score. Keep each hypothesis independently testable, record contradictory findings and remove a planning assumption when user evidence does not support it.
06 / Evidence interpretation
Planning signals before design decisions
Population context: 39,731 people in 2021
Blyth (Northumberland)'s recorded population changed from 35,993 in 2001 to 39,731 in 2021 (+10.4%). This historical direction can inform content governance and capacity planning, but it is not a forecast and does not establish demand for a particular service.
Audience context: 19.8% aged 65 or over
The 2021 age-group series records 7,528 people aged 0 to 15, 3,816 aged 16 to 24, 20,504 aged 25 to 64 and 7,879 aged 65 or over. Small differences from the headline population reflect the published source series; percentages here use the age-group total and should guide testing questions, not stereotypes.
Activity context: 42.6% economically inactive
ONS records economic inactivity at 42.6%. The published composition includes 24% retired, 6.7% long-term sick or disabled, 3.3% students and 5.1% looking after home or family. These categories support inclusive task design; they do not identify individual users or purchasing intent.
Economic context: £139,000 median house price in 2023
The median house-price series moved from £46,500 in 2001 to £134,975 in 2021 and £139,000 in 2023, a published change of +198.9%. It is contextual evidence only—not a current affordability, revenue or customer-value estimate.
07 / Independent question set
Questions this evidence cannot answer on its own
These questions convert the profile-specific observations into falsifiable discovery work. They are not recommendations to create a service, location or page, and each needs direct user or behavioural evidence before it changes a website brief.
- 01
Before prioritising pricing clarity, qualification steps and expectation setting, which part of comprehension tests using the organisation's real offer and fees would verify whether this 2023 median house price observation matters to users in Blyth (Northumberland)?
This question is traceable to 2023 median house price at percentile 6.5 and a +£12,875 profile-minus-peer difference, not to inferred local behaviour.
- 02
What evidence would show that the 2021 population contrast between Blyth (Northumberland) and Atherton should alter content hierarchy and service-capacity assumptions, rather than remain background context?
Evidence basis: 39,731, upper quartile, with Blyth (Northumberland) minus the classification peer equal to +12,410 people. Validation route: task-frequency interviews and observed completion data.
- 03
If the national peer delta of +3.3 pp is included in a brief, what decision about assisted, accessible and non-digital completion routes could it inform and what result would falsify that hypothesis?
The prompt combines one distinctive metric with the named national comparator selected by the eight-metric method. It does not treat either record as search, lead or customer evidence.
- 04
For Blyth (Northumberland)'s medium, coastal, residential built-up area, nearer to a major town or city classification, how should 2023 median house price, 2021 population, economic inactivity be tested as separate website hypotheses without turning the combined pattern into a claim about local demand?
Cross-check all three named comparisons—Bishop Auckland, Atherton, Widnes—and define a user-research or behavioural measure for each question before changing navigation, page scope or conversion paths. The observations share one source but do not demonstrate causation.
08 / Practical brief
Website-planning recommendations for this evidence pattern
- 01
Make service boundaries explicit
Blyth (Northumberland) is classified as residential. Explain delivery areas, remote or on-site conditions, response times and exclusions in visible copy. This reduces ambiguity for residents without inventing a local office or multiplying near-identical neighbourhood pages.
- 02
Differentiate from the nearby major centre
Blyth (Northumberland) is nearer to a major town or city. Use specific offer boundaries, proof and response expectations to explain why the organisation is relevant; do not rely on a place-name heading or create a doorway that simply redirects users to a national service page.
- 03
Build a broad, task-led accessibility baseline
51.6% of the recorded 2021 age-group total is aged 25 to 64, with meaningful younger and older groups also present. Organise content by task, test keyboard and mobile use, and avoid designing around one assumed demographic persona.
- 04
Prepare the content model for change
Blyth (Northumberland) recorded +10.4% population change from 2001 to 2021 and +10% employment change from 2015 to 2024. Use owned templates, update dates, accountable content roles and measurable conversion events so the site can evolve without publishing unreviewed route permutations.
09 / Method and limits
What this profile can—and cannot—support
This is a Mosalio editorial interpretation of the ONS May 2026 dataset for BUA24 code E63007141. The source periods differ by metric; values are historical, not live. The profile deliberately excludes ONS experimental visitor-to-resident fields and makes no claim about search volume, rankings, customers, a Mosalio office or physical delivery in Blyth (Northumberland).
Mosalio does not claim an office, staff member, customer, or physical-delivery presence in Blyth (Northumberland).
Source: Office for National Statistics, Understanding towns in England and Wales, investigating socioeconomic trends, released . This Mosalio interpretation was first published on and last reviewed on .
Contains public sector information licensed under the Open Government Licence v3.0.
How this page was made: Mosalio applies one documented, deterministic transform to the validated ONS record, calculates the displayed comparisons, and renders the result from source-controlled data. It is an automated public-data resource, not individually commissioned local market research. A portfolio-level editorial-value review checks every profile's source identity, distinctive metrics, peer evidence, synthesis and planning questions before index eligibility can be enabled.
Analysis basis: Midrank percentile across all accepted England records; a higher percentile means a higher published value, not a better outcome. Root-mean-square Euclidean distance across eight clipped robust z-scores; population and 2023 house price are log-transformed before median/MAD scaling.